Chief Marketer Staff

• Agencies

  Stores Face E-mail Learning Curve

  RETAILERS ARE BOTH BEHIND and ahead of the curve when it comes to e-mail. That’s the conclusion of a new report from e-mail marketing services firm Silverpop.

• Agencies

  Huggies Has Pregnancy Covered

  Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make

• Agencies

  Tequila-Branded Music Headlines Summer Tour

  Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable

• Agencies

  Goldstein Is 2005 List Leader

  Deb Goldstein has been named the 2005 List Leader of the Year by the Direct Marketing Association’s List and Database Council. Goldstein built IDG List

• Marketers’ Salary Survey

  The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen

• Agencies

  Pursued by Jaguar

  The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the

• Agencies

  Legal (Un)ease?

  YOU CAN’T DO THAT! We’ll get sued! Trust me, you simply cannot use another company’s trademark. The Can Spam Act doesn’t apply, does it? If you don’t

• Agencies

  Walk This Way

  New research on shoppers’ travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm

• Agencies

  How to Slice a $4.6 Million Pie

  The bricks have embraced the clicks. Retailers generated 5% or more of their total sales online last year in only 12 product categories. And by the end

• Agencies

  There’s Something Special About Aqua Velva

  Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and