Chief Marketer Staff

• Agencies

  Frist Urges Pharma Firms to Restrict D-to-C Advertising

  Senate Majority Leader Bill Frist (R-TN) has called on pharmaceutical marketers to restrict their direct-to-consumer advertising for new drugs.

• Ronco Deal Leads to Public Trading of Shares

  Ronco Corp., the direct marketing firm founded over 40 years ago by Ron Popeil, has become a publicly traded company thanks to a merger with Fi-Tek Inc.

• FTC Wins Judgments Against Opportunity-Seeker DMers

  Two firms that sold dubious opportunities to earn money
  have been all but shut down as a result of complaints filed last February by the Federal Trade Commission.

• Thrift Car Rental in Web-Sweeps Promotion

  To take the heat off travelers’ summer gas woes, Thrifty Car Rental recently launched a sweepstakes awarding a daily prize of a pre-paid gas card worth $1,800.

• Direct Media Wins Emmis Publishing Files

  Direct Media Inc. has been named manager of the Emmis Publishing subscriber files, containing over 400,000 names.

• Short Cuts

  Level 5 Marketing Inc., a marketing services company, opened for business in Denver.

• List and Database News

  Mailing list availabilities

• Agencies

  There’s Something Special About Aqua Velva

  Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and

• Agencies

  Merchandise Metamorphosis

  SOMETIMES IT SEEMS AS IF TODAY’S MAIN CATALOG GROWTH strategy is, We’ll just give them a lot more stuff to buy and watch the sales pour in. Would that

• Identity Theft

  It only took me two months to burn out the motor on our shredder. It was probably the umpteenth credit card offer that did it or an old bank statement,