Chief Marketer Staff, Author at Chief Marketer

Pfizer Circulates a Fear of Getting Old

Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.

Consumer Reviews and Retail Success

Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.

Banana Boat Takes New Marketing Tack for Men’s Sunscreen

Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men’s sunscreen.

Agencies

Snickers, Volkswagen, Visa, Nike Play in the World Cup

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

Agencies

Enabling Data Driven Marketing Worldwide

The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.

Data & Analytics

How Motorola Optimizes Channel Data Management

Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.

A Conversation with CMO Richard Davies, Newell Rubbermaid

This interview with Richard Davies, CMO, Newell Rubbermaid covers the transformation of the marketing department, the broken pitch process and more.

6 Marketing Automation Tools for Your Toolbox

Here are six marketing automation systems to build smarter local marketing campaigns.

Social

3 Social Marketing Tactics You Might not be Thinking About

Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.

4 Affiliate Marketing Myths

Affiliate marketing can provide a nice revenue stream, but don’t stumble over myths like—they’re quick and easy to manage.