Chief Marketer Staff

• Agencies

  Loose Cannon: Constipated Mommies and Plush Upholstery

  Marketing copywriters, mind your modifiers! Take a lesson from the Ottowa furniture store that sent out a Mother’s Day flier advertising “Soft Stools for Mom.” The company was not launching a pharmaceutical division.

• Columbia House Settles With FTC Over Phone Violations

  The Columbia House Co. will pay $300,000 to settle Federal Trade Commission charges that it violated the federal Do-Not-Call rule by telemarketing existing or past subscribers after they had placed their phone numbers on the national do not call registry and requested the company not call them.

• TNT Acquires Print And Mailing House Euro Mail

  TNT N.V., shipping company, has acquired the Dutch print and mailing house Euro Mail

• Traffix: Hot Rocket Acquisition Paced Revenue Growth

  Traffix Inc. reported net income of $700,000 for the second quarter, up from $665,000 last year.

• CC Marketers Send Out 1.4 Billion Offers, Response Dips

  Credit card marketers sent out a record 1.4 billion direct mail offers during the first quarter, up 11% over last year, according to Synovate.

• Live from the MeritDirect Co-Op: Put Faith in Customer Service

  When it comes to customer service, Mike Faith, founder/CEO of San Francisco-based Headsets.com, is a zealot. He has to be: Faith’s name, e-mail, and direct telephone line are included with each customer order so that customers can contact him with any problems or questions.

• Live from the MeritDirect Co-Op: Libey Says…

  White Plains, NY–Not even the hotel fire alarm could stop Don Libey from analyzing the major issues of the day and prognosticating regarding what’s ahead during his keynote address at the Sixth Annual MeritDirect Business Mailer’s Co-op and Interactive Marketing Conference here on July 14.

• List and Database News

  Catholic Donors to Christian Appalachian Project Within the past six months, 40,676 direct-mail-sold people have donated $5 to this charity. Selections: Gender, state/SCF/ZIP Price: $100/M Contact: RMI Direct Marketing Inc., 203-825-4634 FAO Schwarz …

• Listline e-Newsletter 07/15/05

  Reader’s Digest Assocation Inc. has appointed ALC Data Management to
  oversee its lists of Spanish language subscribers and Hispanic
  subscribers to the English language edition of Reader’s Digest magazine.
  The Reader’s Digest Selecciones file identifies 288,000 Spanish language
  subscribers.

• Agencies

  Mind Your C’s and D’s

  When I was a child my mother always used to tell me to mind my P’s and Q’s. Now I’m constantly telling my clients to mind their C’s and D’s—their Cues and Drivers.