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Short Cuts

The Direct Marketing Association plans to hold its first DMA Directo Days West Conference on Aug. 8 in Long Beach, CA, which will focus on marketing to Hispanic consumers.

Letters to the Editor

: Oh joy – a column especially for copywriters!

Reader’s Digest Association Inc. has named ALC Data Management to handle its lists of Spanish language subscribers and Hispanic subscribers to the English language edition of Reader’s Digest magazine. The Reader’s Digest Selecciones file identifies 288,000 Spanish language subscribers.

Agencies

Ford Surprising Consumers With “Flash Concerts”

Tapping into the phenomenon of flash mobs, or instant gatherings of large groups of people who are notified via emails or text messages just prior to an event taking place, Ford Motor Co. is sponsoring a series of free “flash concerts” to raise …

Michigan AG Warns of Wal-Mart Voucher Scam

The Michigan Attorney General is warning consumers about a telemarketing scheme that targets residents of his state with Wal-Mart shopping vouchers. AG Mike Cox said that the offer of the vouchers is a fraudulent way to obtain consumers’ personal …

U.S. Concepts Debuts Urban Concepts

U.S. Concepts has launched a division specializing in marketing events to Hispanic, African Americans and urban audiences. The division, Urban Concepts, will leverage the agency’s assets and resources to offer field, mobile and street team marketing as …

Mail Stream: A Report on Incoming Direct Mail

Ashro Lifestyle Introduces Credit Card African-American women’s apparel catalog Ashro Lifestyle recently introduced customers to a new affinity credit card program in its “Summer 2005 Beauty of Color” edition. An insert and credit application invite …

Marketing Is Feminine, Sales Is Masculine

Of course you all know about the theories behind John Gray’s best-selling book “Men Are from Mars, Women Are from Venus.” Men and women have decidedly different ways of viewing the world–which are important to keep in mind when targeting members of one gender over another

Agencies