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Chief Marketer Staff

  • Agencies

    Curse or Blessing?

    So far, so good. That’s the prognosis for 2005 for list professionals on the business-to-business side of the fence. After some rough patches, many B-to-B

  • Agencies

    Best Foot Forward

    The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

  • Crowded Field

    The National Hockey League reached a tentative agreement with its players’ association July 13 that puts players back on the ice after a 301-day lockout

  • Agencies

    Defend Yourself or Pay the Price

    IT’S CLEAR THAT SOME MEMBERS of the media think unsolicited direct mail ranks right behind spam as one of the 21st century’s great plagues. So what’s

  • Agencies

    Database Marketing Goes to War

    GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start

  • Agency moves

    Andy Maier promoted to VP at Grand Rapids, MI-based Felder Communications Group. Coyne Public Relations, Parsippany, NJ, promoted Lisa Farynyk to assistant

  • Agencies

    Beyond the Traditional

    ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can

  • Agencies

    Couture finds a Cause

    Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

  • Agencies

    It Ain’t Easy to Breathe Easy

    What’s with these Web merchants, demanding everything but your grandmother’s maiden name before they’ll even let you look at some merchandise? And what

  • Listline e-Newsletter 08/01/05

    The Professional Education Institute has appointed Gnames Advantage L.P.
    as manager of its Carleton Sheets and Hume Publishing lists, effective
    Aug. 1. The Carleton Sheets Buyers master file contains more than 1.1
    million buyers from the last 36 months; generated by direct response TV,
    radio and the Internet.