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LISTLINE

NEW LISTS Priests of the Sacred Heart The names of 328,724 Spanish-speaking donors to direct mail mission appeals are available on the Priests of the

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Tin Types

Marketers are delighted when you buy the product or service they are promoting. The ultimate compliment, however, is when you buy something that you have

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Beyond the Traditional

ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can

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Will Work for Beer

Picture The Apprentice set in a glacier field instead of a boardroom, and you’ve got a glimpse of Alaskan Brewing Co.’s marketing plan. The brewery has

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A Call for Education

TWO YEARS AFTER ITS LAUNCH, more than 60 million people are listed on the Federal Trade Commission’s National Do Not Call Registry. That’s 60 million

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BlowSearch Takes Aim at Click Fraud

BlowSearch is a metasearch engine with a mission: to reduce the amount of automated click fraud on the Web, and make itself a strong midmarket search

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TIMELINE

July 20, 2005 STRATEGIC MARKETING SOLUTIONS INC., a list brokerage firm specializing in conservative political and religious lists, filed for Chapter

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Keep It Clean

BUSINESS DATA REPORTedly degrades about 3% to 5% per month. Whew. That means a third or more of your company’s information on business buyers and prospects

Catching up

Some see it as a character flaw. After all these years, my husband has learned to accept it, and my kids just roll their eyes as preteens do (even when

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Concur Effort Pulls in Prospects

Concur Technologies Inc. notched a 20% response to a five-part direct mail and e-mail sales-lead nurturing program it began last year for its automated