Chief Marketer Staff
-
Agencies
A Call for Education
TWO YEARS AFTER ITS LAUNCH, more than 60 million people are listed on the Federal Trade Commission’s National Do Not Call Registry. That’s 60 million
-
Agencies
Best Foot Forward
The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand
-
Agencies
Verizon Wireless Can Hear Its ROI Now
WIRELESS PENETRATION is at 63% in the United States and 75% in the Northeast, according to Stacia Goddard, executive vice president and managing director
-
Agencies
Carmen’s, Online and in Person
Carmen’s Cupones y Consejos, the cooperative mailer for Hispanics, is extending its reach to the Web and event promotions. Parent company Walters Media
-
PROMO Xtra
Excerpts from our e-newsletter 7/19 In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has
-
Client side
Sears Roebuck & Co., Hoffman Estates, IL, named Joan Chow senior VP-chief marketing officer for Sears Retail. Columbus, OH-based Big Lots, America’s tapped
-
Agencies
Beyond Data Cards
ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have
-
Agencies
Trade Wind Marketing
HOW’S THIS FOR A cushy job: director of database marketing for the Caribbean area at a major bank. Don’t be fooled: It’s not all rum and Coca-Cola for
-
Agencies
Beyond the Traditional
ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can