Chief Marketer Staff

• Agencies

  DM Hiring on the Rise

  The direct marketing job market is opening up again. Seventy percent of DM businesses plan to add staff during the third quarter compared with 66% that

• Agencies

  Database Marketing Goes to War

  GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start

• Agencies

  Ashley Furniture Goes Country

  Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.

• Agencies

  Northeastern Pushes Branding

  IN A MOVE SOME MIGHT SEE AS unusual for academia, Northeastern University has turned to branding to create an image for the school and boost enrollment.

• Agencies

  It Ain’t Easy to Breathe Easy

  What’s with these Web merchants, demanding everything but your grandmother’s maiden name before they’ll even let you look at some merchandise? And what

• Agency moves

  Andy Maier promoted to VP at Grand Rapids, MI-based Felder Communications Group. Coyne Public Relations, Parsippany, NJ, promoted Lisa Farynyk to assistant

• Agencies

  Everything to Offer, Nothing to Say

  ONE OF THE GREAT MYSTERIES OF MODERN MARKETING is that advertisers will spend how much? half a million dollars? a million? on construction of a very elaborate,

• Agencies

  Catalogs the Ultimate Influencers

  Not too long ago I was whipping through a Maureen Dowd column in The New York Times, expecting more hilarious commentary on the current state of affairs,

• Agencies

  Curse or Blessing?

  So far, so good. That’s the prognosis for 2005 for list professionals on the business-to-business side of the fence. After some rough patches, many B-to-B

• Agencies

  Best Foot Forward

  The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand