Chief Marketer Staff

• Angie Moore to Head DM Nonprofit Federation

  The Direct Marketing Association Nonprofit Federation has appointed Angie Moore, a managing director of the American Cancer Society, as chair person of the DMANF Education Committee. Time Burgess, co-founder of the direct marketing agency Domain Group, has been named vice chair person of the DMANF Education Committee.

• People in the News

  Charles R. Struby was appointed managing director of direct marketing of the Shawnee, KS office of Harte-Hanks Inc. Struby was formerly a pharmaceutical consultant with Mattson Jack Group.

• Short Cuts

  Kroll Direct Marketing Inc. has been named online advertising rep for Europe Industry Alert, an e-mail newsletter published by Thomas Industrial Media that targets European technical and industrial professionals.

• List and Database News

  The Professional Education Institute has appointed Gnames Advantage L.P. to manage its Carleton Sheets and Hume Publishing lists. The Carleton Sheets Buyers master file contains more than 1.1 million buyers from the last 36 months; generated by direct response TV, radio and the Internet. These individuals paid an average of $350 on credit card for a real estate investment program. Another master file Carleton Sheets Real Profits Newsletter Subscribers identifies 670,000 individuals who paid an average $84 for a subscription.

• Agencies

  Chase Sweeps Dangles $1 Million Prize

  Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there’s a catch: The consumer chosen at random must serve a tennis ball and have it hit a …

• Beyond Data Cards

  ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have

• Mail Stream: A Report on Incoming Direct Mail

  Horchow Offers “Retreat” You may go for a few weeks in the summer or a few hours every Sunday afternoon,” reads the dreamy-eyed copy inside the new Horchow Retreat catalog, which mailed with two different covers illustrating two distinct …

• Agencies

  Catalogs the Ultimate Influencers

  Not too long ago I was whipping through a Maureen Dowd column in The New York Times, expecting more hilarious commentary on the current state of affairs,

• Agencies

  Everything to Offer, Nothing to Say

  ONE OF THE GREAT MYSTERIES OF MODERN MARKETING is that advertisers will spend how much? half a million dollars? a million? on construction of a very elaborate,

• Crowded Field

  The National Hockey League reached a tentative agreement with its players’ association July 13 that puts players back on the ice after a 301-day lockout