Chief Marketer Staff
-
Agencies
Wal-Mart Balances the Books
When Wal-Mart Stores made its first foray into reality TV this summer, it wasn’t the result of work by the company’s marketing department: It was the
-
Agencies
Qwest Tweaks a Channel at a Time
PUNDITS SAY MULTICHANNEL marketing requires multichannel solutions. But Qwest Communications started with only one channel telemarketing when it implemented
-
Agencies
Questioning the HOW of ROI
Marketing executives don’t get it and they know it. While 60% of senior-level marketers say measuring and acting on return on investment is important,
-
Agencies
Magic Potion
TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific…if you can find it when you need it. Scholastic.com is
-
Agencies
Database Marketing Goes to War
GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start
-
Agencies
Negotiating Legal Waters
IF YOU’RE IN A BUSINESS THAT wants to market to lawyers, keep in mind that it can be a daunting task. You can’t waste their time, because they make their
-
Kids want it cool and true
There’s a lot more to kids’ marketing today than trying to keep brands relevant, hip and cool. Today’s kids want two additional things from marketers:
-
Seems Like Old Times
Brands are making the old new again, bringing decades-old products, once popular with adults, to today’s youngsters. While licensed products from blockbuster
-
Agencies
LETTERS TO THE EDITOR
HOW LOW WILL THEY GO? Flatiron Follies (Direct Hit, May 15) was another great example of consumer resistance to marketing and the empowerment by consumers