Chief Marketer Staff
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Agencies
Pencils, Pensand PDAs?
Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several
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Agencies
National List Month
Someone should declare August National Mailing List Month. Why August? Because that’s when the list business comes together for its annual tribal rites.
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Agencies
Ken Magill Joins Direct
Ken Magill, founding editor of iMarketing News, has been named editor-at-large for Direct and Multichannel Merchant effective Aug. 1. Magill will cover
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Crowded Field
The National Hockey League reached a tentative agreement with its players’ association July 13 that puts players back on the ice after a 301-day lockout
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Agencies
DM Hiring on the Rise
The direct marketing job market is opening up again. Seventy percent of DM businesses plan to add staff during the third quarter compared with 66% that
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Agencies
Questioning the HOW of ROI
Marketing executives don’t get it and they know it. While 60% of senior-level marketers say measuring and acting on return on investment is important,
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Agencies
Database Marketing Goes to War
GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start
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Agencies
Ashley Furniture Goes Country
Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.
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Agencies
Negotiating Legal Waters
IF YOU’RE IN A BUSINESS THAT wants to market to lawyers, keep in mind that it can be a daunting task. You can’t waste their time, because they make their