Search

Mobile Phone Marketers Rebut Concerns on Marketing to Children

Several mobile communications companies, reacting to children’s advocates who want Congress to investigate the marketing of mobile phones to kids, say they are unfairly singled out. Sprint, Walt Disney Internet Group, Firefly Mobile and Wherify Wireless …

Coca-Cola Extends Olympic Deal Through 2020

The Coca-Cola Co. has extended its partnership with the International Olympic Committee for another 12 years, making Coca-Cola the longest-continuous corporate supporter in the history of the Olympic Games. Coca-Cola’s relationship with the Olympics …

Miller Picks Studiocom for Interactive Work

Miller Brewing Co. has named interactive agency Studiocom for online work. The Atlanta-based agency’s work will include Web site development and digital support for guerrilla campaigns and on-premise efforts. Keary Phillips, associate relationship …

News Briefs

EURO RSCG 4D: Chicago, hired Alan Steele to the new post of president of Euro RSCG Discovery North America, the agency’s research arm. Steele, who joined Euro RSCG in mid-July, will oversee information management strategies, customer analytics and …

Digital

Jeeves Joins Search Ad Party

Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.

FTC Sees High Level of Can Spam Compliance

A survey conducted by the Federal Trade Commission found a high rate of compliance with the Can Spam Act among 100 of the largest Internet marketers. Can Spam established regulations in January 2004 to enable recipients to opt out of e-mail lists.

TiVo to Distribute Interactive DRTV Spots

TiVo Inc. has lined up five interactive advertising campaigns that will allow viewers to respond to commercials using TV remote controls to request additional information or special offers.

Annoying Web Sites Drive Away Customers

How e-commerce Web sites function is more important to consumers than how it looks, but certain functions commonly used for tracking online behavior can actually drive away some customers, according to a survey findings released by Hostway Corp., a Web site hosting and management services firm based in Chicago.

Merkle Plans to Expand New Boston Office

Merkle Inc. plans to hire up to 100 new employees within the next three to five years to work at its recently opened Boston office. The database marketing agency plans to hire database administrators, business intelligence analysts, strategic consultants, account managers, sales executives, statisticians and general office support personnel.

Deborah Zuccarini Named DM Woman of the Year

Experian Marketing Solutions’ group president Deborah Zuccarini has been named direct marketing woman of the year by Women in Direct Marketing International. Zuccarini is a member of the Experian global operating board and serves on the board of directors. She leads Experian’s marketing services, CheetahMail and Simmons Market Research divisions.