Chief Marketer Staff
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Agencies
Fisher-Price Kicks Off Birthday Sweeps
Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy’s Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration …
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Agencies
Coca-Cola Debuts Sugar Free Full Throttle
Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it’s latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few …
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Agencies
Plastic Cash International Debuts Celebrity-Branded Stored Value Cards
Plastic Cash International is out with a new spin on stored value cards targeting music enthusiasts with a lifestyle-branded debit card. The MYplash MasterCard is a reloadable, prepaid debit card that connects music fans with their favorite artists, …
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Hyundai Taps Mercedes-Benz USA’s Cervantez
Hyundai Motor America has tapped industry veteran Michelle Cervantez as its VP-Marketing. The position took effect yesterday. Cervantez held the same post since February 2003with Mercedes-Benz USA, which on Monday released an internal e-mail saying she …
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Renegade Taps Wiesler
Renegade Marketing Group hired Larry Wiesler as managing director, a new post at the New York City agency. Wiesler will oversee account service; Renegade added the post to accommodate the agency’s growth. Wiesler had been founder of marketing …
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Agencies
P&I Postscripts
MCDONALD’S CORP.: will offer a special incentive this month to encourage trial of its new chicken menu offerings. From Aug. 11 to 14. The QSR will hand out Premium Chicken Sandwich menus featuring coupons for a free medium drink and a medium fry with …
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Federated to Put Macy’s Name on 330 Stores
Federated Department Stores will rename about 330 stores as Macy’s when it completes its merger with The May Department Stores Co. Ten regional names will disappear in fall 2006 when Federated converts the May-owned chains: Famous-Barr, Filene’s, …
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BOG Chair Warns of More Rate Hikes, ‘Difficulties’
James C. Miller, III, chairman of the U.S. Postal Service’s Board of Governors, said the BOG anticipated further postal rate increases “in mid-single digits” in 2007 if no postal reform legislation was passed this year.
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Passenger List Class Action Suit Against JetBlue Dismissed
A District Court judge has tossed out a consolidated class action suit against JetBlue Airways Corp and three other defendants. The suit stemmed from JetBlue’s having turned over passenger records for an airline security test program.
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Quebecor Axes 886 as Net Income Falls
Quebecor World will cut 886 job cuts in North America, Sweden and the U.K. as it reported second quarter net income of $10 million from continuing operations, a decline from $16 million last year.