Chief Marketer Staff, Author at Chief Marketer

Pepsi Offers First Pitch at World Series Game Via Walgreens

Pepsi, through a partnership with Walgreens, is offering customers the chance to throw a ceremonial first pitch at the Major League Baseball World Series. The sweeps is offered exclusively to consumers who shop at Walgreens. The grand-prize winner gets …

Agencies

Chevron and Texaco Open Up Business Gift Card to Consumers

Chevron’s Credit Card Enterprises has launched its Chevron and Texaco Consumer Gift Card Program at retail locations across the country. The re-loadable electronic gift cards, designed to build customer loyalty and offer a convenient payment method, …

Agencies

Fisher-Price Kicks Off Birthday Sweeps

Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy’s Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration …

Agencies

Coca-Cola Debuts Sugar Free Full Throttle

Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it’s latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few …

Agencies

Plastic Cash International Debuts Celebrity-Branded Stored Value Cards

Plastic Cash International is out with a new spin on stored value cards targeting music enthusiasts with a lifestyle-branded debit card. The MYplash MasterCard is a reloadable, prepaid debit card that connects music fans with their favorite artists, …

Hyundai Taps Mercedes-Benz USA’s Cervantez

Hyundai Motor America has tapped industry veteran Michelle Cervantez as its VP-Marketing. The position took effect yesterday. Cervantez held the same post since February 2003with Mercedes-Benz USA, which on Monday released an internal e-mail saying she …

Renegade Taps Wiesler

Renegade Marketing Group hired Larry Wiesler as managing director, a new post at the New York City agency. Wiesler will oversee account service; Renegade added the post to accommodate the agency’s growth. Wiesler had been founder of marketing …

Agencies

P&I Postscripts

MCDONALD’S CORP.: will offer a special incentive this month to encourage trial of its new chicken menu offerings. From Aug. 11 to 14. The QSR will hand out Premium Chicken Sandwich menus featuring coupons for a free medium drink and a medium fry with …

Federated to Put Macy’s Name on 330 Stores

Federated Department Stores will rename about 330 stores as Macy’s when it completes its merger with The May Department Stores Co. Ten regional names will disappear in fall 2006 when Federated converts the May-owned chains: Famous-Barr, Filene’s, …

BOG Chair Warns of More Rate Hikes, ‘Difficulties’

James C. Miller, III, chairman of the U.S. Postal Service’s Board of Governors, said the BOG anticipated further postal rate increases “in mid-single digits” in 2007 if no postal reform legislation was passed this year.