Chief Marketer Staff

• GameTap Launches Sweepstakes

  Internet videogame maker GameTap has launched a new sweepstakes that offers the grand-prize winner a VIP trip to the Download Festival in San Francisco this fall. Consumers can enter the Road to Download sweepstakes online at gametap.com or …

• News Briefs

  KRYSTAL RESTAURANTS: had upped the ante for its 2005 Krystal Square Off World Hamburger Eating Contest, offering a total cash purse of $22,500-an increase of $5,000 over last year. The QSR will also distribute cash payouts to all 15 contenders in the …

• Live from Search Engine Strategies San Jose: Ask Jeeves on Life with Diller

  The jury

• Coors Light Leveraging NFL Sponsorship with Sweeps and Packaging

  Coors Light is leveraging its sponsorship of the NFL with an on-can promo that will give winners a one-year Sirius Satellite Radio or DirecTV subscription, or send them to key NFL games over the next two seasons. A 9-digit code on NFL-themed cans is …

• Anheuser-Busch Launches Tilt Drink

  Anheuser-Busch is launching a new drink that it hopes will appeal to consumers who enjoy caffeinated highs during the day and who want a new “buzz” for a night on the town. Anheuser-Busch debuts a beer alternative The product, called Tilt, is a …

• CGI Holding to Acquire Members Edge for $6.5 Million

  CGI Holding Corp. has signed a letter of intent to acquire Member’s Edge LLC for $6.5 million.

• USPS Net Income Up for Year-to-Date

  The U.S. Postal service reported net income of $1.71 billion for its fiscal year-to-date ended June 30, $1.19 billion more than it had planned.

• Industrial Execs to Web Sites: Don’t Bother Us, Says Survey

  Industrial buyers do not want the Web sites they use to search products and services to disturb them and those that do risk of losing prospective customers, according to ThomasNet.

• Direct Mail Holding Gets $24 Million Investment

  Direct Mail Holding LLC has received a $24 million investment from American Capital Strategies Ltd.

• Greenmango Taps Pfsweb for Call Center Services

  Greenmango, a new home furnishings catalog, has tapped Pfsweb to provide order management and call center services out of its Southaven, MS facility.