Chief Marketer Staff

• Most E-Retailers Comply with CAN-SPAM: FTC

  The Federal Trade Commission has found that 89% of online merchants do honor consumers’ requests to stop promotional e-mails. The FTC tested the Web sites of 100 top online merchants and found that most of the sites removed consumers from their mailing …

• News Briefs

  SWEET SUCCESS: has signed a three-year promotion and licensing agreement with TV producer Mark Burnett to feature the nutritional, meal replacement beverage drink in product placement deals in a Burnett show this fall. One of the shows, which has yet to …

• Anheuser-Busch Shuffles Marketing Execs

  Anheuser-Busch promoted its top advertising exec, Bob Lachky, to the new post of executive VP-global industry development to improve A-B’s image with industry groups and the public. Lachky, who had been VP-brand management and director-global creative, …

• ABC, Proteus Launch Online Store For Cell Phone Content

  Can’t get enough of daytime TV or your favorite ABC show? Scenes or music from popular soap operates and primetime TV are just a flip of a phone away under a new deal between ABC Television Network and Proteus, a mobile content provider. This month, the …

• Live Events

  Meet your top customers, prospects and other influential marketers face-to-face at the NCDM and other targeted conferences and exhibitions. The National Center for Database Marketing Conference is the must-attend, must-exhibit show for database …

• Online Opportunities

  Build awareness, generate leads and reach a targeted audience of high-level direct marketers with DIRECT’s online opportunities: DIRECT Newsline, the must-read daily enewsletter from the editors of DIRECT consistently breaks crucial direct marketing …

• Australia Post Acquires PrintSoft

  Australia Post has acquired the global operations of PrintSoft, including PrintSoft Americas Inc., for an undisclosed sum.

• Hanover Financial Reports Still Not Ready

  For the second time in two months, Hanover Direct Inc. said it wouldn’t be able to file of its fiscal 2004 annual report and two quarterly reports for the same year because of a “further delay in completing the audit of the company’s 2004 fiscal year-end financial statements.”

• Sportsman’s Guide Income More Than Doubles

  Thanks in part to its acquisition of the Golf Warehouse, the Sportsman’s Guide Inc. reported net earnings of $2.5 million for the second quarter, up 102% over $1.2 million last year.

• OptionsXpress Taps Proceed as Interactive Agency

  OptionsXpress, an online stock brokerage, has selected Proceed as its interactive marketing agency of record.