Chief Marketer Staff
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Sara Lee Readies Back-to-School Fundraiser
Sara Lee Corp. is using its back-to-school campaign to raise as much as $1 million for school supplies for needy kids. Sara Lee Food & Beverage will donate a percentage of sales from Sara Lee meats to the Kids In Need Foundation, run by The School, …
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141 Taps Leopold
141 Worldwide has hired Jeffrey Leopold to the new post of senior VP-director of global communications. Jeffrey Leopold Leopold joined 141’s New York City office on Aug. 1; his mandate is to boost 141’s image globally, through internal and external …
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GameTap Launches Sweepstakes
Internet videogame maker GameTap has launched a new sweepstakes that offers the grand-prize winner a VIP trip to the Download Festival in San Francisco this fall. Consumers can enter the Road to Download sweepstakes online at gametap.com or …
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News Briefs
KRYSTAL RESTAURANTS: had upped the ante for its 2005 Krystal Square Off World Hamburger Eating Contest, offering a total cash purse of $22,500-an increase of $5,000 over last year. The QSR will also distribute cash payouts to all 15 contenders in the …
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Coors Light Leveraging NFL Sponsorship with Sweeps and Packaging
Coors Light is leveraging its sponsorship of the NFL with an on-can promo that will give winners a one-year Sirius Satellite Radio or DirecTV subscription, or send them to key NFL games over the next two seasons. A 9-digit code on NFL-themed cans is …
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Anheuser-Busch Launches Tilt Drink
Anheuser-Busch is launching a new drink that it hopes will appeal to consumers who enjoy caffeinated highs during the day and who want a new “buzz” for a night on the town. Anheuser-Busch debuts a beer alternative The product, called Tilt, is a …
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CGI Holding to Acquire Members Edge for $6.5 Million
CGI Holding Corp. has signed a letter of intent to acquire Member’s Edge LLC for $6.5 million.
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USPS Net Income Up for Year-to-Date
The U.S. Postal service reported net income of $1.71 billion for its fiscal year-to-date ended June 30, $1.19 billion more than it had planned.
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Industrial Execs to Web Sites: Don’t Bother Us, Says Survey
Industrial buyers do not want the Web sites they use to search products and services to disturb them and those that do risk of losing prospective customers, according to ThomasNet.