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Chief Marketer Staff

  • Anheuser-Busch Shuffles Marketing Execs

    Anheuser-Busch promoted its top advertising exec, Bob Lachky, to the new post of executive VP-global industry development to improve A-B’s image with industry groups and the public. Lachky, who had been VP-brand management and director-global creative, …

  • ABC, Proteus Launch Online Store For Cell Phone Content

    Can’t get enough of daytime TV or your favorite ABC show? Scenes or music from popular soap operates and primetime TV are just a flip of a phone away under a new deal between ABC Television Network and Proteus, a mobile content provider. This month, the …

  • Live Events

    Meet your top customers, prospects and other influential marketers face-to-face at the NCDM and other targeted conferences and exhibitions. The National Center for Database Marketing Conference is the must-attend, must-exhibit show for database …

  • Online Opportunities

    Build awareness, generate leads and reach a targeted audience of high-level direct marketers with DIRECT’s online opportunities: DIRECT Newsline, the must-read daily enewsletter from the editors of DIRECT consistently breaks crucial direct marketing …

  • Australia Post Acquires PrintSoft

    Australia Post has acquired the global operations of PrintSoft, including PrintSoft Americas Inc., for an undisclosed sum.

  • Hanover Financial Reports Still Not Ready

    For the second time in two months, Hanover Direct Inc. said it wouldn’t be able to file of its fiscal 2004 annual report and two quarterly reports for the same year because of a “further delay in completing the audit of the company’s 2004 fiscal year-end financial statements.”

  • Sportsman’s Guide Income More Than Doubles

    Thanks in part to its acquisition of the Golf Warehouse, the Sportsman’s Guide Inc. reported net earnings of $2.5 million for the second quarter, up 102% over $1.2 million last year.

  • OptionsXpress Taps Proceed as Interactive Agency

    OptionsXpress, an online stock brokerage, has selected Proceed as its interactive marketing agency of record.

  • Print Opportunities

    In print, DIRECT connects you with influential direct marketers via an array of targeted products and services: DIRECT magazine provides complete coverage of the robust and growing field of direct marketing, which marketers rely on more than ever to grow …

  • Grey Names Two to Wellness Group

    Grey Direct has named Bryan Gaffin vice president, group creative director and Silvia Schmidt senior art director its wellness group.