Chief Marketer Staff

• Agencies

  Show Business: What Makes a Conference Worth Attending

  If you use conferences, meetings, or other events as a marketing vehicle, knowing the keys to a successful event is critical. The same is true if you can choose only one or two events a year to attend.

• Sony’s Six Steps to Keeping Up with the Customer Experience

  “The customer experience is continually moving,” noted Mike Fasula, the chief marketing officer for Sony Electronics, during a session at eTail 2005 in Philadelphia earlier this month. For Sony, ensuring that the company keeps pace with the continual movement is a six-step process.

• Risky Business: What You Need to Know About Corporate Compliance

  Accountability for corporate compliance and risk is now making its way to the marketing department, largely because of its sizable budgets and the enormous impact it can have on customers and shareholders alike.
  Unfortunately, the lack of streamlined internal communications between marketing and other departments in a company can create severe compliance risks that can tarnish a company’s reputation, destroy brands, and result in lawsuits and huge payouts.

• Russel Perkins

   

• R.R. Donnelley to Acquire Polish Printer

  R.R. Donnelley & Sons Co. have made an offer for the 5.3 million outstanding ordinary shares of Poligrafia S.A., a public company listed on the Warsaw Stock Exchange

• 1-800-Flowers 2005 Revenues Up 11%

  1-800-Flowers.com Inc. reported revenues of $186.1 million for its fiscal fourth quarter ended July 3, an increase of 15.2% compared with revenues of $161.6 million in the prior-year period.

• ValueClick Buys Fastclick

  ValueClick Inc. has acquired online advertising services and technologies firm Fastclick Inc.

• Loose Cannon: A Postage Rate Increase — For E-Mail?

  A while back, I wrote two columns dealing with e-mail and segmentation (“Will E-mail Be the Death of RFM?” Jan 26, 2003, and “RFM and E-mail Make for Strange Barfellows” Feb 2, 2003.) While e-mail marketing has changed in the intervening two and a half years, many of my concerns about the lack of impetus to target hold.

• Live from SES San Jose: Search Powers Blue-Sky It

  The subject was maps, user experiences and whether size really matters — in fact, anything except advertising– at a roundtable discussion among representatives of the five leading search engines yesterday at the Search Engine Strategies 2005 conference in San Jose.

• Agencies

  Case History: Hotel Chain Uses Data To Pamper Its Guests

  What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.