Author
Chief Marketer Staff
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Email
The Skinny on Gmail’s Priority Inbox
The email cognoscenti are abuzz regarding Google’s rollout of its Gmail Priority Inbox. The bottom line, though, appears to be simple: Email marketers that follow best practices regarding targeted relevancy and engagement will likely benefit from the new feature.
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Planning is Great—But Don’t Forget Execution
It’s great to have a plan for the future
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Agencies
Alterian Acquires Social Media Analytics Firm Intrepid
Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.
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Agencies
Harte-Hanks Buys Information Arts Ltd.
Harte-Hanks Inc. has bought Information Arts Ltd, a U.K.-based database marketing services company, for an undisclosed sum.