Chief Marketer Staff
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Seven Issues to Consider When Leasing a Pop Up Shop
Christina Norsig, the CEO of PopUpInsider, shares seven key issues that retailers should consider before inking any kind of temporary lease
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Email
Movies Unlimited Gives Cart-Abandonment Email Campaign Rave Reviews
There are several lessons to be learned from Movies Unlimited
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Agencies
The Shifting Landscape of TV Advertising—Content (and the Consumer) Are King
While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux.
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Agencies
The Art & Science of Agency Selection
No longer do agencies consistently win business by wining and dining prospects. Instead, marketers complete a more accountable selection process based on past results and measurable successes.
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Email
The Skinny on Gmail’s Priority Inbox
The email cognoscenti are abuzz regarding Google’s rollout of its Gmail Priority Inbox. The bottom line, though, appears to be simple: Email marketers that follow best practices regarding targeted relevancy and engagement will likely benefit from the new feature.
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Planning is Great—But Don’t Forget Execution
It’s great to have a plan for the future
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Agencies
Alterian Acquires Social Media Analytics Firm Intrepid
Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.
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Agencies
Harte-Hanks Buys Information Arts Ltd.
Harte-Hanks Inc. has bought Information Arts Ltd, a U.K.-based database marketing services company, for an undisclosed sum.