Direct Marketing: 3 for Disciplines Cover

2019 B2B Marketing Watch: Top Opportunities for the New Year

December 18, 2018 by Beth Negus Viveiros - B2B Marketing

Holiday Film Reminds Us Life’s Too Short to Not Spend Time with Friends

December 13, 2018 by Patty Odell - Short Films

ABM Success Hinges on Sales and Marketing Alignment

December 13, 2018 by Beth Negus Viveiros - ABM

Marketers Prioritize Personalization, Leverage AI, Turn to Numerous Data Sources: Report

December 13, 2018 by Patty Odell - State of Marketing

Finnish Newspaper’s Ugly Christmas Sweaters Depict Ugliest News

December 13, 2018 by Patty Odell

Quaker Oats’ Novella Stars in Univision’s Jesús

December 13, 2018 by Patty Odell - Content Marketing

ROKiT CMO on Launching its Phone with Major Sports Sponsorships

December 12, 2018 by Patty Odell - Brand Activation

Freddie Mac Helps Lenders Connect With Next Gen Buyers

December 12, 2018 by Beth Negus Viveiros - B2B

Data Privacy Concerns on Rise: Report

December 12, 2018 by Beth Negus Viveiros - Data

TV Is the “Good Screen” for Millennial Parents

December 11, 2018 by Allison O’Keefe Wright - Demographics

Attribution Models—Tips for Deciding Which Is Right For You

December 11, 2018 by Natalia Selby - Marketing Attribution

6,000 Person Wait List for Carnegie Deli Popup

December 6, 2018 by Patty Odell - Brand Activation

“Hardworking” Campaign Works Hard for Maxwell House

December 6, 2018 by Patty Odell

Personalization Adds Bling to Stella & Dot’s Conversion Rates

December 5, 2018 by Beth Negus Viveiros - Case Study

Burger King Takes its Fight for Customers to McDonald’s

December 5, 2018 by Patty Odell - Geo-fencing

5 Lessons to Create Global Brand Equity in Asian Markets

December 5, 2018 by Erica S. Kasel - Brand Activation

Teva and UGG Improve Online Ecommerce Experience

December 4, 2018 by Beth Negus Viveiros - Ecommerce

Kellogg’s Transforms NYC Café for Bake Off

December 4, 2018 by Patty Odell - Contests & Sweepstakes

8 Best Practices for Facebook Advertising

December 3, 2018 by Brian Bowman - advertising

Identity Data and the Next Phase of Digital Marketing

December 3, 2018 by Greg Sobiech - Data & Analytics

Branding with a Cause: Knowing When the Risk is Worth the Reward

November 29, 2018 by Jeff Meleski - Corporate Social Responsibility

Audi Offers “Test Drive to the Unknown”

November 28, 2018 by Patty Odell - Brand Activation

Event Marketers Harness the Power of Data

November 27, 2018 by Beth Negus Viveiros - B2B

Five Fatal Flaws in Sales Proposal Writing

November 27, 2018 by Jeff Weil - Acquisition