Direct Marketing: 3 for Disciplines Cover

What’s More Important in Marketing—Art or Science?

October 16, 2018 by Jonathan Moran - Analytics

Natural Language Generation Fuels Marketing, Decreases Time to Market

October 15, 2018 by Michael Gerard

6 Simple Secrets to Write Copy with Impact

October 15, 2018 by J. Autumn Nelson

How to Beat the High Cost of Digital Advertising for Black Friday and Beyond

October 12, 2018 by Tom Barbaro - holiday

FBI Asked ANA for Help in Media Buying Practices Investigation

October 11, 2018 by Patty Odell

New POM Campaign Pitches to the Worrier in Us All

October 11, 2018 by Patty Odell - Brand Activation

What Micro-Influencers Really Think about Brands: Study

October 11, 2018 by Patty Odell - Influencer Marketing

Attribution Still a Huge Challenge for B2B Marketers: Report

October 11, 2018 by Beth Negus Viveiros - Attribution

Marketers Seek More Sales than Audience Feedback on Content

October 10, 2018 by Beth Negus Viveiros - Content Marketing

Influencer Marketing: A 4-Step Guide to Brand Safety

October 10, 2018 by Patty Odell - Influencer Marketing

MLB Players Can Now Pitch Beer

October 10, 2018 by Beth Negus Viveiros - Celebrity Endorsements

Walgreens Buys a Stake in Birchbox and Sets up In-Store Beauty Experiences

October 10, 2018 by Patty Odell

Three Reasons Brands Should Control Their Social Data

October 9, 2018 by Jason Beckerman - Social

Move Over Monopoly. Here’s Comes McDonald’s Trick. Treat. Win. Game

October 3, 2018 by Patty Odell

Frictionless Marketing: Retail’s Next Frontier

October 2, 2018 by Darren Ross

P&G Co-Hosts #SheIsEqual Summit

October 2, 2018 by Patty Odell - Gender Equality

Marketing Automation Helps Tower Improve Email Prospecting

October 2, 2018 by Beth Negus Viveiros - Email

SEO for Content Marketers: Key Tips

October 1, 2018 by Beth Negus Viveiros - Digital

3 Ways CMOs Can Bring an Enterprise Mindset to Marketing Efforts

October 1, 2018 by MaryLee Sachs

Chatbots from Czech to Chinese (And Everywhere in Between)

October 1, 2018 by Arle Lommel and Connor Cirillo - chatbots

Mastercard’s CMO on Taking “Priceless” to New Levels

October 1, 2018 by Evan Vladem

Targeting Americans Over 50: 4 Tips

September 28, 2018 by Beth Negus Viveiros - Demographics

Why Inbox Placement Matters for Email Marketers

September 28, 2018 by Beth Negus Viveiros - Email

MINI and Others Join to Bring Artistic Mobile Library Units to Chicago

September 27, 2018 by Patty Odell - Corporate Responsibility; Socially Conscience Marketing