Direct Marketing: 3 for Disciplines Cover

Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing

August 12, 2022 by Chief Marketer Staff - AI Marketing

How American Express’ Annual Business Class Live Celebrated a Decade of Events for SMBs

August 12, 2022 by Chief Marketer Staff - American Express

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

August 12, 2022 by Kaylee Hultgren - Broadridge Financial Solutions

Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

August 5, 2022 by Chief Marketer Staff - Advertising Campaign

Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse

August 5, 2022 by Kaylee Hultgren - Brand Experiences

Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements

August 2, 2022 by Kaylee Hultgren - Brand Experiences

Metaverse Marketing: Five Issues for Brands to Consider

July 29, 2022 by Chief Marketer Staff - Metaverse Marketing

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

Six Brand Experiences From San Diego Comic-Con

July 29, 2022 by Chief Marketer Staff - Brand Experiences

Rumble Boxing CMO on Marketing a Boutique Fitness Brand

July 29, 2022 by Kaylee Hultgren - Chief Marketing Officers

Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences

July 22, 2022 by Chief Marketer Staff - Marketing Technology

Checklist: 13 Elements to Build an Effective Media Monetization Strategy

July 22, 2022 by Chief Marketer Staff - Audience Engagement

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

July 22, 2022 by Kaylee Hultgren - Chief Marketing Officer

Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour

July 22, 2022 by Chief Marketer Staff - Brand Experiences

Cadillac Discusses Its Immersive Storytelling Vehicle for the LYRIQ, The ELECTRIQ Theater

July 15, 2022 by Chief Marketer Staff - Automotive Marketing

Five Ecommerce Activations to Drive Revenue Within Metaverse Experiences

July 15, 2022 by Chief Marketer Staff - Metaverse Experiences

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

July 15, 2022 by Kaylee Hultgren - American Express

Infillion CMO Discusses Cannes Activation, Brand Marketing in Tech and Third-Party Cookies

July 8, 2022 by Kaylee Hultgren - Cannes Lions

Pride Month 2022 Activation Roundup: Taco Bell, Jägermeister, Yahoo and More

July 8, 2022 by Chief Marketer Staff - Event Marketing

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

July 2, 2022 by Chief Marketer Staff - AI

Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health

June 24, 2022 by Kaylee Hultgren - Bayer Consumer Health

PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return

June 24, 2022 by Kaylee Hultgren - Brand Experiences

Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation

June 17, 2022 by Chief Marketer Staff - Brand Experiences