* Lifestyle’s Changing Habits
* Canine and Kitty Corps
* HomeOwners Direct
* Internet Saavy Registrants
* Tapco Blow-in
* Golf Files
* People in the News
* Short Cuts
* NIBM Master File
* Artistic Direct
NEW LISTS
Lifestyle’s Changing Habits
More than 10.6 million consumers who recently altered their dietary habits are named on the Lifestyle’s Changing Habits file. Eleven dietary changes can be selected under pyschographics, such as those who reduced caffeine consumption. E-mail addresses are available for a portion of this file. The sources include direct mail and Internet buyers and survey response data.
Selections: Adult child with live-in parent, adult/child age/age ranges, adult/child gender, presence of children, credit cards, dwelling type, education, ethnicity, head of household, income, length of residence, marital status, occupation, religion, pyschographic habits, hotline, county, state/SCF/ZIP
Price: $85/M
Contact: Lifestyle Change Communications, Stuart E. Engel at 770-218-8200, ext. 230 or sengel@lifestylechange.com
Canine and Kitty Corps
More than 2.5 million dog owners and 1.1 million cat owners are named on the Canine and Kitty corps lists. The average age of those listed is 46 with a $61,233 income. A separate Affluent Pet Owners list identifies more than 1 million individuals with a $100,000 income. Those listed include Internet subscribers and buyers.
Selections: state/SCF/ZIP
Price: $90/M (corps files); $95/M (Affluent Pet Owners)
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or mike@mccarthymediagroup.com and Michelle McCarthy at 608-837-4343 or michellem@mccarthymediagroup.com
HomeOwners Direct
Borrowers with new mortgages are available on a list released by HomeOwners Direct. A total of 503,303 homeowners are named. The source is the Internet.
Selections: Mortgage amount, balance, type of loan, lender, date, monthly hotline, purchase amount, gender, state/SCF/ZIP
Price: $75/M
Contact: 21st Century Marketing Inc., Susan Lillie at 631-306-5233, or slillie@21stcm.com and Ginny Schaefer at 631-306-5251 or gschaefer@21stcm.com
Internet Saavy Registrants
A third-party referral agent and data capture source has released Internet Savvy Registrants, a list with more than 4.1 million names. The individuals on file submitted an online registration form.
Selections: Gender, hotline, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or bill@macromark.com
NEWLY MANAGED INSERT MEDIA
Tapco Blow-in
Tapco Inc. has re-introduced a catalog blow-in program that’s been off the market about a year and half. Roughly 600,000 catalogs are mailed annually; targeting outdoorsmen, survivalists and weapons collectors. No more than two inserts per catalog will be accepted. Inserts must be between 3-1/2 by 5-1/2 inches and 6 by 7-1/2 inches. A $10/M surcharge applies to inserts heavier than .25 ounce.
Price: $35/M
Contact: List Locators & Managers, Roxanne Hatfield at 913-338-5055, ext. 241 or Roxanne@listlocators.com
NEW SELECTS
Golf Files
Selections for age and expenditure level have been added to the Canadian Golf Tournament Players, Golf Vacation package buyers and sweepstakes entrants files. The Canadian list contains 491,762 golf players who participated in tournaments within the last 12 months. There are 473,596 names on the package buyers file and 487,683 names on the sweepstakes list, each from the last 12 months.
Additional selections: Credit card, hotlines, income, gender, province, state/SCF/ZIP
Sample usage: All Star Sports, Bermuda Travel, Catta Verdera, First Union National Bank, Golf by Connie, Golf Magazine, Hacker Group, Legacy Golf Resort, News America Publishing, North American Affinity, Sacramento Bee, Tiger Oak Publishing, Walt Disney Co. (package buyers file); Cooper Communities, Eagle Crest, Hacker Group, North American Affinity, Quality Resources of Tarpon Springs, Vacation Property Network, Sacramento Bee (sweepstakes file)
Price: $100/M
Contact: Name-Finders Lists Inc., Lauren N. Clymer at 415-955-8595,ext. 253 or Lauren@namefinders.com
IN THE NEWS
People in the News
Ilene Schwartz has been appointed as a senior account director in list management division of Kroll Direct Marketing Inc. Schwartz previously managed in-house list and database operations at Advanstar Communications and Penton Media.
Short Cuts
Trails Media Group has instituted a $300 fundraiser rate for the entire Milwaukee Home magazine list. The count is 3,523. Contact Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or Lisat@nai.biz
SPECIALS!
NIBM Master File
New test mailers receive a $10/M discount off the base price of the master file from the National Institute of Business Management Newsletter and Book Buyers. Nearly 72,000 names are available. Contact Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com
Artistic Direct
Non-enhanced selects are half price for those who test the Artistic Direct General Merchandise list by Sept. 15. This universe contains more than 5.3 million names. Contact ALC Data Management, Bernadette Joachim at 914-524-5225 or Bernadette.Joachim@alc.com
