Chief Marketer Staff, Author at Chief Marketer

Court TV Boosts Parco P.I. Series Via Guerilla, Ad Campaign

Court TV is giving its new series, Parco P.I. a new look under a non-traditional advertising campaign targeting streets, bars and clubs. Parco P.I is a new reality/docu-drama that follows the Parco family of New York City as they crack cases …

Agencies

Ricola Rewards Good Samaritans

Ricola USA next week begins a sweeps for its iconic cough drops. The Find the Mystery Cougher sweepstakes asks consumers to watch for an anonymous cougher and offer a Ricola cough drop. Those who do can win $1 million, $100,000 or $1,000 in cash. Morris …

WPP Adds Government Relations Shop

WPP Group’s Ogilvy Public Relations Worldwide has bought government relations agency Federalist Group to supplement its p.r. capabilities. Terms were not disclosed. The move comes as marketing dovetails with government, and legislators scrutinize …

News Briefs

CLAIROL: has hired Desperate Housewives star Teri Hatcher as its spokeswoman for its Nice ‘n Easy hair color brand. Hatcher, 41, will appear in print and TV ads. HEALTH CLUBS: get a new magazine this month from the International Health, Racquet & …

Agencies

Timex Seeks Faces for Print Ads

The Timex Corp. this week broke a national contest to find eight consumers to appear in print ads next year. The New Faces of Timex campaign supports the fall launch of seven Indiglo watch models (with different light-up colors) in Timex’s fashion, …

Agencies

Hasbro Teams With Jamie Lee Curtis For Board Game Promo

Hasbro, Inc. is getting a little star power from actress Jamie Lee Curtis as its new spokesperson to promote the company’s board games and a new mail-in rebate campaign. Starting Nov. 1, Hasbro will roll out its Games Make Great Gifts campaign, offering …

Agencies