Chief Marketer Staff
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Live From Insert Day: Greco Pays Tribute
Insert media is an important part of the growing multichannel world of direct marketing and deserves to be taken seriously.
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Agencies
Live at Insert Media Day: Silkies Stems Customer Churn
Silkies, the hosiery continuity club that uses both insert media and direct mail, was able to stem the churn rate of customers by reworking its business model and approach.
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Agencies
20-20 Technologies Buys Furniture Catalog Software Firm DataOne
Computer-aided design software firm 20-20 Technologies Inc. will acquire DataOne Inc. DataOne develops and markets layout, specification and catalog creation software for contract furniture dealers and manufacturers of office furniture and case goods.
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Berglund Named President of Mrs. Fields Gifts
Greg Berglund has joined Mrs. Fields Famous Brands LLC. He will serve as president of Mrs. Fields Gifts, a wholly owned subsidiary of the parent firm.
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Database Marketing Agency Merkle Ramps Up Recruitment
Merkle, a database marketing agency, is expanding its work force, and had hired Rick Burgess to serve as vice president of talent acquisition.
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Agencies
Sports Authority Promotes Campisi to President
The Sports Authority, Inc., has promoted David Campisi to president.
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Agencies
Harry & David Set IPO Share Price: Reports
Harry & David, the fruit and gifts marketer, has established an initial public offering price of between $13 and $15 per share
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New CEO at Sears Holdings; Top Exec Lampert Takes on Marketing
Sears Holdings Corp. has named a new CEO just six months after the merger of Sears and Kmart. Kmart veteran Aylwin Lewis becomes CEO and president of Sears Holdings on Sept. 30, replacing Alan Lacy, Sears’ president-CEO who took the helm of the company …
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Agencies
Old Spice Sponsors High School Football Rivalries
Old Spice is the presenting sponsor of a nationwide tour hitting the high school football games of top rivals. The SchoolSports Rivalry Tour, put on by SchoolSports magazine, will travel to 10 markets and set up camp at the “most heated” high school …
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Agencies
Whole Foods Woos Pregnant Women
Natural foods grocer Whole Foods Market this month unveils an education program for new and expectant moms.