Chief Marketer Staff
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Agencies
Lexus Offers McCartney “Experience” Via Sweeps
Lexus is rolling out a new promotion as part of its title sponsorship of Paul McCartney’s The U.S. Tour and new CD, offering fans a chance to win a 2006 Lexus RX 400h and tickets to McCartney’s sold-out concert in Los Angeles. To enter the Lexus …
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NY/NJ Port Authority Seeks Sponsors
The Port Authority of New York and New Jersey has begun pitching marketers to sponsor its properties in and around New York City, including all three major airports, the George Washington Bridge, the Lincoln and Holland tunnels, the PATH rapid transit …
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Coca-Cola Offers Money-Back Guarantee on New Product Launch
Coca-Cola is offering the ultimate marketing tool to launch its new sports drink: the money-back guarantee. POWERade OPTION, a low-calorie, low-carbohydrate sports drink is now on store shelves nationwide featuring a “Great Taste” money-back guarantee …
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Cotton, Inc. Tours Colleges
Cotton, Inc. tours 10 college campuses this fall to tout cotton clothes and dorm gear to students who may be doing their own laundry for the first time in their lives. The effort, dubbed Cotton’s Dirty Laundry Tour, uses that laundry experience to sow …
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Allstate Serenades Hispanics, African-Americans
Allstate Insurance Co. is wooing Hispanics and African-Americans with CD samplers. Two samplers, Vamos a bailar (“We are going to dance”) and The Soul Classics, target consumers aged 28 to 45— uncommon audience for CD premiums. Allstate agents will …
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Sony Promotes Andrew House to CMO/Group Exec
Sony Corp. has promoted Andrew House to the newly-created post of chief marketing officer and group executive, effective immediately. He will have global responsibility for corporate marketing across all of Sony’s businesses with an emphasis on …
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News Briefs
BRITNEY SPEARS’: TV ads for her second fragrance from Elizabeth Arden, fantasy, will premiere exclusively on AOL today, the day the fragrance launches nationwide at retail and her Web site, Fantasybritneyspears.com goes live. The commercial’s TV debut …
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Live from Shop.org: Online Retailing Has a Long Way to Go
Online retailing is barely in its infancy and other than a few notable exceptions, such as Amazon.com and eBay, most online merchants have yet to deliver a truly compelling merchandising proposition, said Barry Diller, chairman and CEO of online media conglomerate IAC/InterActive Corp
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Agencies
USPS: Generations X and Y Value Direct Mail
Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, USPS business specialist George McHale told members of the Chicago Association of Direct Marketers yesterday.