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Chief Marketer Staff

  • MSN Search Ads to Get U.S. Test

    As its homegrown pay-per-click search ad service moved from beta test to launch overseas, MSN said it expects to begin beta testing the sponsored links stateside.

  • Travel Industry Firm Negotiates to Acquire Vici Marketing

    The travel services and resort development company American Leisure Holdings Inc. is negotiating to acquire a controlling interest in Vici Marketing Group LLC, a Clearwater, FL-based direct marketing firm that had revenues in excess of $10.2 million in 2004.

  • Online Network Targets Clusters Based on Behavior

    TACODA Systems Inc. has formed TACODA Audience Networks, a behaviorally targeted online advertising network comprised of 800 individual Web sites that reach 60 million unique online visitors.

  • Zacks to Access Dialog’s DB to Bolster Lead Generation

    A new online coupon delivery system for Web sites called Concordance has been introduced by Mountain View, CA-based Coupons Inc.

  • MSN Search Ads to Get U.S. Test

    As its homegrown pay-per-click search ad service moved from beta test to launch overseas, MSN said it expects to begin beta testing the sponsored links stateside.

  • Travel Industry Firm Negotiates to Acquire Vici Marketing

    The travel services and resort development company American Leisure Holdings Inc. is negotiating to acquire a controlling interest in Vici Marketing Group LLC, a Clearwater, FL-based direct marketing firm that had revenues in excess of $10.2 million in 2004.

  • Online Network Targets Clusters Based on Behavior

    TACODA Systems Inc. has formed TACODA Audience Networks, a behaviorally targeted online advertising network comprised of 800 individual Web sites that reach 60 million unique online visitors.

  • Coupon Firm Debuts Online Distribution System

    A new online coupon delivery system for Web sites called Concordance has been introduced by Mountain View, CA-based Coupons Inc. The first three advertisers signed up to use it are Internet Broadcasting Systems, AllRecipes.com and Dial Corp.

  • Zacks to Access Dialog’s DB to Bolster Lead Generation

    Zacks Investment Research has formed a partnership with Dialog Group Inc. to work with its AdValiant.com marketing network and interactive agency and Data Dialog divisions.

  • Arizona Court Rules Against Autodialing Unsolicited Text Messages

    Autodialers used to send unsolicited e-mail text messages will be a no-no under a ruling last week by an Arizona appellate court. The ruling moves forward a case filed in 2001, by Rodney L. Joffe, who was outraged when during a performance of Riverdance …