The travel services and resort development company American Leisure Holdings Inc. is negotiating to acquire a controlling interest in Vici Marketing Group LLC, a Clearwater, FL-based direct marketing firm that had revenues in excess of $10.2 million in 2004.
Vici has experience in direct response television, database marketing, telemarketing and direct mail. The firm was founded in 2001.
American Leisure has proposed acquiring an 81% stake in Vici through the merger of Vici with a newly created subsidiary. In five years American Leisure would have an option to acquire the remaining 19% ownership.
At the time of the acquisition, American Leisure would issue 235,000 shares of common stock to the current owners of Vici. Up to 2 million additional shares would be issued to the new entity over the course of five years.
The acquisition deal is expected to close by the end of October.
