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Chief Marketer Staff

  • Mail Stream: A Report on Incoming Direct Mail

    New to Winterthur: Women’s Apparel Winterthur, a gift catalog owned by the Winterthur Museum and Country Estate in Delaware, introduced a “Fashion Boutique” insert bound within its latest 64 page book. The mini-catalog measures just 5″ x 3- ” and lays …

  • Listline e-Newsletter 09/26/05

    E-mail addresses from various charities and national disaster relief
    organizations have been assembled on the Katrina Donors Opt-in E-mail
    file. Some 7 million donors are available.

  • Indian Outsourcing May Hike ID Theft: Gartner

    A shortage of skilled labor in India may result in a spike in identity theft at Indian call centers, technology research firm Gartner warned in a recent report.

  • Credit Bureaus Promise New Security

    The three largest credit reporting companies in the U.S. will move to adopt a single, coordinated encryption standard to afford greater protection for the reams of electronic data they receive from banks, marketers and credit card companies.

  • Search Optimization, Paid Ads to Rise: Report

    A new edition of an annual poll from market research firm MarketingSherpa indicates a significant jump in the respect accorded pay-per-click search campaigns over the last year, and a much smaller hike in the good opinion search marketers have of search engine optimization.

  • Houston Mail Deliveries to Resume

    The U.S. Postal Service said on Saturday that it would resume delivery and retail operations wherever possible in Houston today, following the evacuation of large portions of the city and the onshore arrival of Hurricane Rita over the weekend.

  • Google Execs Climb Forbes Wealth List

    If anyone doubted it’s been a good year for Google, the latest Forbes listing of the 400 wealthiest Americans should settle the argument: The company’s two founders and its CEO have rocketed up the list from their rankings last year.

  • FirstGov Web Portal Beefs Up Search

    FirstGov.gov, the official Web portal of the U.S. government, announced Friday that it will partner with Microsoft and Vivisimo to enable users to drill down past Federal Web pages and search the Internet for state, local, tribal and territorial information, as well as news items and images.

  • SAP America To Launch B-to-B DM Campaign

    Business software provider SAP America will team with management consulting firm Accenture in a direct marketing B-to-B campaign aimed at C-level executives at the 100 largest financial institutions in the country.

  • Brookstone Purchase Approved

    Shareholders of specialty retailer and catalog marketer Brookstone have okayed the company