Chief Marketer Staff

• Listline e-Newsletter 09/27/05

  Morningstar Inc. has appointed Worldata to manage the Morning Advisor
  Group business files, effective Sept. 30. The Morningstar Financial
  Advisor master file contains 185,261 names — active and former
  subscribers, prospects, and individuals who registered software and
  other online products.

• Agencies

  Bally Total Fitness, Dairy Queen Star in The Apprentice

  Bally Total Fitness is giving consumers some additional incentives to try out its health clubs: a free class and a T-shirt. The health club became the first brand featured in the fourth season of NBC’s The Apprentice under a branded …

• VW’s Beetle Brigade Spreads Good Deeds

  Volkswagen of America last week began a feel-good tour showing off the redesign and spirit of the New Beetle. The Force of Good tour sends eight Beetles and their driver/ambassadors to do good deeds in seven cities. The tour kicked off in New York City …

• MTV Licenses Warner Music Catalog for Wireless Content

  MTV Networks has signed a global licensing deal to use Warner Music Group Corp.’s record labels and artists to create original mobile programming worldwide. The deal, announced yesterday, is the first global licensing deal for mobile network-delivered …

• P&G to Sell Gillette Right Guard Brand: Reports

  Procter & Gamble is reported to be selling Gillette Co.’s Right Guard deodorant brand in order to gain U.S. antitrust approval of its planned $55 billion acquisition of Gillette. The brand could sell for $225 million to $300 million, news reports said. …

• Agencies

  McDonald’s Boosts Employees Via Ad, Contest

  As part of effort to show its employees there’s more to McDonald’s Corp. than cooking French fries, the company launched a new TV spot and singing competition to help inspire current employees and recruit new ones. The “My First” TV spot, which broke …

• Pierce Hires Mark Filiault as Senior VP

  Pierce Promotions & Events has hired Mark Filiault as senior VP to oversee business development for the Portland, ME-based agency. Filiault had been VP-associate director of promotions for customer relationship management agency Digitas. He joined …

• Canadian Club Wraps Mega Poker Tie-In Summer Promo

  Canadian Club has wrapped its largest marketing promotion to date, an all-out effort tying its brand to the explosive popularity of poker. Among a mix of events, sponsorships, sweepstakes, contests, sampling and a dedicated Web site was chance to win …

• PQ Media, iTVX Team Up For First Global Branded Entertainment Report

  PQ Media, a branded entertainment research firm, and iTVX, a branded entertainment quality measurement service, have formed a partnership to roll out the first global branded entertainment spending and measurement analysis. The report, called Global …

• News Brief

  EINSON FREEMAN: Upper Saddle River, NJ, has added six account-service staffers within the last month. Caryn Andreasen is account director for Bristol-Myers Squibb, Colgate Palmolive and LG Electronics; she had been VP-management supervisor at DVC …