Chief Marketer Staff

• Agencies

  Wish-Bone Leverages Apprentice Debut With New Flavors, Sweeps

  Wish-Bone is taking its recent role on The Apprentice: Martha Stewart from the small screen to store shelves, rolling out two new salad dressing flavors, including the winning team’s creation, to further extend its product portfolio. During last …

• EastWest Buys Ad Agency

  EastWest Creative last week bought ad agency Bezos/Nathanson Marketing Group to expand its marketing disciplines. Terms were not disclosed.

• Agencies

  Mazda Wants to Buckle Up Baby

  American Baby magazine, a Meredith publication, has entered into its first marketing partnership with Mazda, as part of the automaker’s recently announced commitment to reach out to the young family market through tactics other than traditional …

• American Eagle Outfitters Launches New Clothing Line

  American Eagle Outfitters is rolling out a new casual sportswear line geared toward men and women 25 to 40, the latest retail concept from the brand. The new line called Martin + Osa, blends denim, active sportswear and classic styles together. The …

• Resort Hotels Don’t Get the Web: Report

  (Direct Newsline)—Many resorts are still in the early stages of adopting Internet marketing, and a large number don’t appreciate the complexity of selling their properties online or the need to integrate Web marketing with other channels. Those are some …

• News Briefs

  JAKKS PACIFIC, INC.: has signed a licensing agreement with J.K. Benton Design Studio to develop and market girls’ craft and do-it-yourself activity toys based on the Just Jimmy property, a line of colorful and whimsical animal characters by Jim Benton. …

• Agencies

  Take Heart, Executive Flip-Floppers

  Rod Kramer cooks up some food for thought about flip-flopping executives.

• Agencies

  Media on Media: October 2005

  CM Publisher Hershel Sarbin’s take on BUSINESSWEEK columnist John Fine’s “The ‘Mystical Hold’ of TV”

• Hurricane Disrupts South Florida Mail Delivery

  Hurricane Wilma hit south Florida early Monday morning with 125-mph wind and torrential rain. The storm disrupted the area’s electrical grid, causing 3.2 million consumers to lose power, according to reports.

• PC Connection Buys Amherst Technologies for $7.7 Million

  PC Connection Inc. has acquired Amherst Technologies LLC for $7.7 million in cash. Most of the acquired assets, including customer relationships, furniture, fixtures and equipment will be combined with PC Connection’s subsidiary MoreDirect Inc.