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Chief Marketer Staff

  • Sales Decline for Blair Corp.

    Blair Corp. reported lower sales for the first nine months of the year due to its decision to eliminate its Crossing Pointe catalog in March and lower than anticipated direct mail response.

  • Telemarketing Firms to Pay $415,000 to Settle FTC Charges

    A group of U.S. and Canadian telemarketing firms will pay $415,000 in consumer redress to settle charges, filed in the U.S. District Court for the Southern District of Florida, that they were selling nonexistent credit cards to U.S. consumers, according to the Federal Trade Commission.

  • ValueAct Increases Offer for Axciom to $25 Per Share

    ValueAct Capital increased to $25 per share, up from $23 per share, its offer to acquire roughly 77 million shares of Acxiom Corp. The offer announced on Monday is worth roughly $2 billion.

  • Agencies

    Letters to the Editor

    Letters in response to “Loose Cannon: Babes in R.O.I.land”

  • Agencies

    Loose Cannon: Babes in R.O.I.land

    A direct marketer was recently asked his impression of this year’s DMA annual conference. His response was succinct and earthy. “The booth babe is back!” he crowed.

    Boy, I’d love to read his travel-and-entertainment expense forms.

    But he may have a point.

  • Mail Stream: A Report on Incoming Direct Mail

    Neiman Marcus Marks Breast Cancer Awareness Month October is Breast Cancer Awareness Month, so designated in order to shine a light on the importance of early detection, diagnosis and treatment of this life-threatening disease, which strikes over …

  • Listline e-Newsletter 10/24/05

    Direct Media Inc. recently assumed management of The Video Collection
    catalog list. A total 114,443 buyers from the last 24 months are
    available.

  • Agencies

    The “Ugh” File, October 2005

    This month’s question:Every cell phone company seems to make the same pitch. And every one of those pitches makes a big promise in 48-point type, then retracts most of the promise in six-point type. Is that effective marketing? This month’s “Ugh” …

  • Lead Nurturing: Why Marketers Should Stop Relying on House List E-mail in 2006

    For the past couple of years, business-to-business marketing budgets at many organizations have been focused almost solely on lead generation. This fall, as so many CMOs enter their budgetary process for 2006, I’d like to issue a call for dramatic realignment.

  • Q&A with James Gregory: Yes, You Can Quantify Brand Equity

    James R. Gregory has spent 30 years helping companies maximize the value of their brand by developing tools to measure brand power. In “Driving Brand Equity and Accountability,” a new booklet written for the Association of National Advertisers, Gregory explains how to link brand equity to a company’s stock performance and other key indicators. He also explains “the CMO’s dilemma” regarding bringing financial accountability to brands.