Chief Marketer Staff
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Agencies
FTC Cracks Down Against Scammers Who Target Hispanics
The Federal Trade Commission has levied judgments of nearly $16 million against five unrelated firms accused of bilking Hispanic consumers. The scams used a variety of direct response mediums, including television, telemarketing and the Internet.
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Catalog, DM Activity Lead Banta’s Third Quarter Fortunes
Banta Corp. generated $21.7 million in net earnings on sales of $381.1 million during its third quarter, up from $19.1 million in earnings on $355.9 million a year earlier
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Survey Sees Green Christmas
Americans anticipate spending $655 on holiday gift purchases, and another $316 on parties, decorations and other seasonal items, according to a new survey. The gift figure represents a 7.8% increase over last year’s $608.15,
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Bluelithium Launches UK Office
Bluelithium, an online ad-serving firm based in San Jose, CA, has opened a London office. The office marks the seventh location for the company:
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Agencies
Bass Pro Shops Uses Web Analytics to Boost Sales
Bass Pro Shops, an outdoor merchandise retailer, increased its cross-sales revenue by 50% when it personalized its recommended products.
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Listline e-Newsletter 10/25/05
Impulse Media has assumed management of the Westhaven Labs list of men’s
potency product buyers. The count for this year is 21,085 and 30,096 for
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National Tour, Inc. Files Chapter 11
National Tour, Inc. is continuing operations and plans to reorganize after filing for Chapter 11 bankruptcy protection earlier this month.
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Burger King Breaks Ties With Franchisee Group
Burger King Corp. has cut its ties with the association representing its franchisees, saying it disrupted the company’s brand-building initiatives, according to news reports. The QSR now has only minimal contact with officials at the National …
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Sears Holdings Names First CMO
Sears Holdings Corp. has tapped IBM veteran Maureen McGuire as the first-ever CMO for the combined retailer, overseeing Sears and Kmart. Meanwhile, Sears Retail’s President-Chief Merchant Luis Padilla will leave the company next week. It’s the latest …