4Kids Entertainment, PEZ Tap Turtle Power Sweeps

Posted on by Chief Marketer Staff

4Kids Entertainment has joined forces with PEZ Candy, Inc. for a multi-month promotion featuring the Teenage Mutant Ninja Turtles, in which consumers can enter a sweepstakes to win tickets to a U.S. Hot Road Monster Jam event.

Consumers enter the Teenage Mutant Ninja Turtles Monster Candy Sweepstakes online at TMNT.TV. One grand-prize winner gets free tickets to a Monster Jam event, a meet and greet with drivers and a Teenage Mutant Ninja Turtle-brand T-shirt, Tyco RC Monster Truck, water bottle, waterslide and candy gift pack. The top winner also gets a chance to see the 12-foot-tall Teenage Mutant Ninja Turtle Monster Truck.

PEZ and 4kids Entertainment are marketing the promotion via 500,000 inserts in Teenage Mutant Ninja Turtles PEZ packages.

The sweepstakes, which is open to consumers 17 and under, runs through Aug. 31, 2006. Online materials and P-O-P materials support.

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