Chief Marketer Staff

• Agencies

  Easy Closets’ Ad Is Cute. SoWhat’s the Message?

  Admittedly, this Easy Closets headline and illustration will bring a downright smile to many readers’ faces, a rarity in advertising. So what? It slyly

• Agencies

  Court: Hanover Unit Didn’t Deceive

  A California appeals court has ruled that Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers

• Agencies

  Up to Scratch

  FOR ME, IT WAS LOVE AT FIRST sight. I’d never seen anything so slim, so responsive, so good-looking. And with those kind of smarts wrapped in that beautiful

• Agencies

  The Coning of America

  Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,

• Agencies

  Wild Kingdom

  WHAT HAPPENS WHEN THE CLAMOR FOR ATTENTION gets more and more strident? Right! Promises, claims, approvals and assurances get wilder and wilder. Just

• Raising questions, raising the bar

  During last month’s PROMO Expo in Chicago, I was lucky enough to moderate a town meeting-style session on ROI metrics. Scheduled for early morning on

• Fair Game?

  Video game advertising is projected to more than quadruple to $800 million in 2009, from $120 million last year as the popularity of video games soars.

• Agencies

  Goodbye, Marshall Field’s

  I said goodbye to Mr. Field while I was in Chicago last month. I walked through Marshall Field’s Michigan Avenue store for old time’s sake, before it

• Agencies

  Shifting Landscape

  THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that’s what the leading e-mail service providers (ESPs) would have us believe. With

• Numbers Game

  For the typical college freshman, financial planning rarely goes beyond scraping between sofa cushions for the coin to cover Friday night pizza and beer.