Chief Marketer Staff, Author at Chief Marketer

Brookstone Adds Wares to Shop.com

Specialty products marketer Brookstone Inc. will offer its products through Shop.com, an online shopping site that offers merchandise from many different retailers.

eToys Upgrades Web Site

Online toy marketer eToys has added several features to its Web site (http://www.etoys.com). The changes range from new navigation features, which allow visitors to find gift suggestions by several criteria.

Wiland Direct Starts Testing Co-op Database Models

Wiland Direct, a cooperative database for the multi-channel retailing industry, has begun testing a new suite of modeling services.

Agencies

Henry Schein to Repurchase $100 Million in Stock

Henry Schein Inc., a healthcare products B-to-B marketer, has been authorized by its board to buy back up to $100 million of its outstanding common stock.

Letters to the Editor

Letters in response to “Loose Cannon: Time to Take Candy from Babies”

CANNON’S VALENTINE TO NEW ORLEANS

What a wonderful column about New Orleans (Loose Cannon, Oct. 15). In all the coverage of the disaster, I haven’t read any tribute to the city as it used to be.

Agencies

How to Boost Online Catalog Sales

E-MAILS TO PEOPLE WHO HAVE abandoned their online shopping carts can recover up to 25% of lost sales. Web catalogers should make it easy for customers

Agencies

Court: Hanover Unit Didn’t Deceive

A California appeals court has ruled that Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers

Agencies

The Coning of America

Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,

Agencies

Up to Scratch

FOR ME, IT WAS LOVE AT FIRST sight. I’d never seen anything so slim, so responsive, so good-looking. And with those kind of smarts wrapped in that beautiful