Chief Marketer Staff
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OfficeMax Sponsors PGA
OfficeMax has signed as a PGA of America sponsor, and plans perks for PGA pros. The Itasca, IL-based retailer has signed on as the official office products supplier to The PGA of America. As part of the deal, OfficeMax will offer a personal account …
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Agencies
Ragdoll Takes to the Skies Via British Airways
Ragdoll is soaring to new heights under a new partnership with British Airways. Under a new agreement, the company’s programming for children will air during flights to more than 200 destinations around the world. British Airways will now let young …
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Blimpie CEO Resigns From Post
Jeffrey Endervelt, CEO, chairman and president of Blimpie International, Inc., has resigned to pursue other business interests, according to the company. The resignation, made public last Friday, was effective immediately. Blimpie’s board of directors …
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InterContinental Hotels Group Appoints New CMO
Intercontinental Hotels Group has appointed Peter Gowers to the newly created position of CMO. The appointment went into effect yesterday. In his new role, Gowers, 33, will direct the marketing of InterContinental Hotel Group’s seven brands, including …
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News Briefs
MCDONALD’S: CEO Jim Skinner has quashed public speculation that the company will undergo a major restructuring. In a public letter Monday, Skinner said while McDonald’s continues to look for new ways to enhance shareholder value, a major overhaul is not …
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Digital
Bill Day, Adware’s Point Man for Reform
Adware faces a serious image problem that it wants to handle ASAP. It
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Agencies
Mailers More Wary of ’06 Postal Hikes
Mailer groups pretty much expected the Postal Rate Commission’s recommended decision Wednesday to raise postal rates, even though the PRC proposed raising some rates more than the 5.4% the U.S. Postal Service asked for.
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Agencies
IAC Profits Down, But Diller Touts Growth
IAC/InterActive Corp., the parent of search engine Ask Jeeves, online services Match.com and CitySearch and such merchant Web sites as Ticketmaster, LendingTree.com, Gifts.com and HSN.com, reported today that its earnings for third-quarter 2005 declined 24%,