Chief Marketer Staff

• Agencies

  Naras Eechambadi: Bringing Method to the Madness of Marketing

  The author of “High Performance Marketing: Bringing Method to the Madness of Marketing” (Dearborn Trade Press: Chicago, 2005) explains why marketers need to restructure their organizations and processes in the face of new media, and why so few marketers “listen” to their audience.

• Agencies

  How Hasbro Created New Buyers for Old Products

  Old brands can be resuscitated. It all comes down to creating a new audience and, whenever possible, leveraging technology, says Hasbro’s Mark Blecher.

• Marketing Face-Off: A Perspective on 2006

  Renegade Marketing CEO Drew Neisser rings out the Innovative Year or Marketing, and predicts the tactics of 2006.

• Agencies

  Simon Williams: The 10 New Rules of Branding

  The marketing community needs a new set of branding rules, says Simon Williams, chairman of New York-based branding consultancy Sterling Group. And he’s more than happy to supply them.

• Listline e-Newsletter 11/11/05

  Experian lifestyle and demographic data enhancements have been overlaid
  on the Chef”s Catalog list. A total of 801,787 names are offered.

• Agencies

  Despite Anonymous Threat Letter, DMer to Back Utah Suit

  Pornography trade association Free Speech Coalition is set to sue the state of Utah over its so-called child protection e-mail address registry, Direct has learned.

• Agencies

  Green Mountain Hopes to Double DM Sales

  Green Mountain Coffee Roasters Inc., a specialty coffee marketer, has selected BrandBuzz as its agency of record, with the goal, in part, of doubling its direct marketing revenue to roughly $30 million next year.

• Millard Group Purchased for $12.4 Million

  InfoUSA, the Omaha, NE-based data firm, paid $12.4 million in cash for its previously announced purchase of list brokerage and management firm Millard Group, according to Securities and Exchange documents.

• PlanetOut Acquires LPI Media

  PlanetOut Inc. has acquired the assets of LPI Media Inc. and its affiliated direct marketing and publishing entities for $24 million in cash and approximately $7.1 million in seller- financed debt

• ValueVision Narrows Loss in Quarter

  ValueVision reported a net loss of $7.1 million for the third quarter, an improvement over a net loss of $34.6 million last year.