->

PlanetOut Acquires LPI Media

PlanetOut Acquires LPI Media

Posted on November 11, 2005 by Chief Marketer Staff

PlanetOut Inc. has acquired the assets of LPI Media Inc. and its affiliated direct marketing and publishing entities for $24 million in cash and approximately $7.1 million in seller- financed debt.

LPI publishes gay and lesbian magazines such as the Advocate and OUT, their Web sites and related e-commerce operations.

This transaction will further advance our strategy of building a far-reaching media and entertainment company which aggregates the largest gay and lesbian media brands,” said Lowell Selvin, CEO of PlanetOut Inc. in a statement

Related Posts

Free Webinar: Building Omnichannel Trust – From Unknown Users to Loyal Customers

April 22, 2024 by Chief Marketer Staff

What Google’s Bulk Email Changes Mean for Marketers

April 21, 2024 by Jaina Mistry - bulk email

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

April 21, 2024 by Scarlett Shipp - Consumer Data Privacy

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

April 19, 2024 by Kaylee Hultgren - CCO

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

April 19, 2024 by Kaylee Hultgren - AI

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

April 12, 2024 by Chief Marketer Staff - Advertising Campaign

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

What Marketers Can Learn From the Ozempic Craze

April 12, 2024 by Greg Ippolito - Advertising Campaign

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

April 12, 2024 by Danny Tomsett - AI in Marketing

How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup

April 5, 2024 by Chief Marketer Staff - Futbol

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

April 5, 2024 by Chief Marketer Staff - B2B Marketing

OPINION: 5 Marketing Pain Points Your PR Team Should Solve

April 5, 2024 by Dustin Siggins - Communications

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

April 5, 2024 by Kaylee Hultgren - Event Marketing

Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets

March 29, 2024 by Chief Marketer Staff - Brand Engagement

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

March 29, 2024 by Chief Marketer Staff - AI

United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

March 29, 2024 by Kaylee Hultgren - CMO

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

March 22, 2024 by Chief Marketer Staff - Consumer Data

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

March 22, 2024 by Kaylee Hultgren - Brand Experiences

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

4 Practical Questions to Ask About AI’s Marketing Applications

March 22, 2024 by Vikram Ramachandran - AI

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

March 15, 2024 by Kaylee Hultgren - Apple Vision Pro

Six Solid Brand Activations at SXSW 2024

March 15, 2024 by Chief Marketer Staff - Event Marketing

Marketing Is Not a Foreign Language

March 15, 2024 by Jordan Buning - Marketing Analytics

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Click here to view the 2023 Winners

2023 LIST ANNOUNCED

Click here to view the 2023 winners!