PlanetOut Acquires LPI Media

Posted on by Chief Marketer Staff

PlanetOut Inc. has acquired the assets of LPI Media Inc. and its affiliated direct marketing and publishing entities for $24 million in cash and approximately $7.1 million in seller- financed debt.

LPI publishes gay and lesbian magazines such as the Advocate and OUT, their Web sites and related e-commerce operations.

This transaction will further advance our strategy of building a far-reaching media and entertainment company which aggregates the largest gay and lesbian media brands,” said Lowell Selvin, CEO of PlanetOut Inc. in a statement

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200