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Chief Marketer Staff

  • Firstlogic and Pitney Bowes Call Off Merger

    Firstlogic Inc. and Pitney Bowes Inc. have agreed to cancel a planned merger.

    “After reviewing the second request for information issued by the Federal Trade Commission, we mutually decided that it was in the best interest of all involved not to proceed further with the acquisition,” said Eric Liebermann, president of Firstlogic, in a statement.

  • Frito-Lay Cuts Jobs; Pepsi Promotes Bene, Burwick

    Frito-Lay will cut 200 to 250 jobs as part of a restructuring announced last week. The PepsiCo division will reinvest the money saved into “consumer- and customer-focused innovation, selling systems and supply chain infrastructure,” per a statement from …

  • Mail Stream: A Report on Incoming Direct Mail

    Gander Mountain Mails Retail Book Although Gander Mountain lost the use of its name, logo and assorted trademarks for online and direct marketing sales, the company recently mailed a 45th Anniversary retail catalog that directs shoppers to the outdoor …

  • Agencies

    Loose Cannon: Only Four Shopping Weeks Until… Mid-December

    Hey, online marketers, that magical day in December is almost upon us. Are you ready to grab your share of the lucre from…Dec. 12? According to marketing metrics firm Atlas, the 12th will be 2005’s biggest day for online sales

  • Listline e-Newsletter 11/14/05

    Adrea Rubin Management Inc. has assumed management of a portfolio of a
    dozen lists owned by Avrick Direct Inc. This group includes the
    Teleproducts Mail Order Buyers list with 601,425 one-month hotline
    names.

  • Google Beefs Up Analytics Tool Kit

    Google today is launching a free Web analytics service that will let companies see how visitors interact with their Web sites and the ads they carry.

  • Omnicom Buys Resolution Media, SEM Firm

    Global marketing and corporate communications company Omnicom has acquired its first dedicated search engine marketing company, Chicago-based Resolution Media.

  • Mondays Not Blue for Holiday Marketers: Report

    Online marketers should welcome Mondays during the holiday shopping season, according to new research from online marketing analyst Atlas, because that

  • DMA Objects to Media Mail Rate Hike

    The Direct Marketing Association is urging the US Postal Service to reconsider the Postal Rate Commission

  • Agencies

    Macy’s Thanksgiving Day Parade Morphs Into Marketing Tool

    The Macy’s Thanksgiving Day Parade, with its huge TV viewership (50 million folks) and live attendance (3 million people regularly brave the weather to line Broadway) has become more than a mere parade. As John Friend, senior vice president, Cartoon Network Enterprises, puts it, “The parade is part of a fully aligned and integrated campaign.”