Chief Marketer Staff
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Agencies
Hollywood Writers Call For Product Placement Regs
Exhausted with the task of crafting scripts with embedded advertising, Hollywood writers and actors unions are urging studios to develop rules around product placement. Writers and actors alike argue they aren’t getting their fair share of product …
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Western Union and 47 States Agree to Combat Fraudulent Telemarketers
New York Attorney General and Western Union Financial Services have entered into an agreement with New York and 46 other states to help combat the use of Western Union’s wire transfer services by fraudulent telemarketers. As part of the agreement, …
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Burger King Names New Marketing VP
Burger King Corp. has appointed Robert Levite as VP-field marketing North America. The new position went into effect yesterday. In his new role, Levite is in charge of building brand leadership, improving marketing execution and driving guest …
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Hershey Taps Panayiotou for Innovation Post
The Hershey Co. has hired Andrew Panayiotou as VP-innovation and strategy, a new post. Panayiotou will oversee Hershey R&D and help set strategies for future growth platforms and international expansion of snacks. He joined Hershey on Nov. 7, reporting …
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Agencies
Maybelline Creates Films to Show Off Products
Maybelline is out with image branding films that it is showing in it flagship stores, mall kiosks and other outlets across the globe. The latest film features model Erin Wasson as a DJ in a New York City club. As the music plays, a variety of brand …
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Agencies
Real Simple, Cotton Inc. Host Holiday Shopping
Cotton, Inc. and Real Simple Magazine will sponsor a cause-marketing blitz at 105 malls this holiday season. The Real Simple Festival of Giving will run in General Growth Properties’ malls this month and next, with tie-ins to local non-profits. …
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News Briefs
COCA-COLA NORTH AMERICA: plans to introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in January 2006 based on consumer demand. Vanilla Coke and Diet Vanilla Coke will go on hiatus but may be brought back at a later time, the company …
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Michigan Governor Signs Revamped E-mail Registry Law
Michigan Gov. Jennifer Granholm yesterday signed a reworked version of the state’s children’s protection registry act, putting Michigan’s controversial child protection e-mail address registry into effect immediately, according to officials.
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Group Lauds Passage of Census Bureau Funding
The Council for Marketing and Opinion Research applauded Congressional passage of a bill that would fund the U.S. Census Bureau to the tune of $812.2 million for fiscal year 2006.
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K+K America to Acquire National Business Furniture
K+K America has reached an agreement to acquire National Business Furniture for undisclosed terms. Both these direct marketing firms are based in Milwaukee.