Chief Marketer Staff, Author at Chief Marketer

NHL, New Line Team For Just Friends Promo

New Line Cinema and the National Hockey League are rolling out a series of in-arena promotions around the upcoming film Just Friends, touting a sweepstakes for a chance to win tickets to the 2006 NHL Stanley Cup Finals with one of the movie’s co-stars. …

Agencies

XM Satellite Radio Inks Placement Deal on The Apprentice

Hoping to boost new subscriptions, XM Satellite Radio is adding brand integration as the latest tactic in its marketing mix with its debut on The Apprentice this week. In the latest product placement deal, representatives from XM Satellite Radio will …

Agencies

Super-Sized Drive Thru Touts Wendy’s Air Miles Promo

The definition of the drive-thru window just soared to new heights. Via a partnership between AirTran Airways, The Coca-Cola Co. and Wendy’s International, Inc., a Boeing 737 taxied through a specially designed Wendy’s drive thru to bring attention to a …

Agencies

GSN, Fashion Bug Launch Millionaire Sweeps

GSN, the gaming network, is giving viewers an opportunity to walk in the shoes of a millionaire via a sweepstakes with retailer Fashion Bug. Consumers can enter the Live Like A Millionaire sweepstakes online at GSN.com or Fashionbug.com for a chance to …

Agencies

Home Depot and Rival Lowe’s Show 3Q Increases

The Home Depot, the world’s largest home improvement retailer, reported third quarter earnings of $1.5 billion, up 20%, versus $1.3 billion one year ago. Sales increased 10.5% to $20.7 billion. The company also reported a record average ticket of …

News Briefs

NINTENDO OF AMERICA: has selected Vital Marketing as its urban agency of record. In this capacity, Vital Marketing is in charge of increasing Nintendo’s market share in the $10 billion video game industry via marketing and branding efforts targeting …

Digital

Free Google Service Helps Watch Your Words

There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.

Digital

Getting Testy at the Holidays

Just because the holiday sales season has arrived doesn’t mean that online merchants should take a vacation from testing their Web sites and marketing to reach peak performance.

Digital

LookSmart’s 180 Degrees of Vertical Search

LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its contract with MSN in 2003, has launched 161 new vertical search sites for content in 13

Former Pepsi Exec Takes Senior Marketing Post at ESPN

ESPN has named Katie Lacey as senior VP-marketing, effective Dec. 5. Lacey had been with the Pepsi-Cola Co. for nine years, most recently as VP-carbonated soft drinks. Lacey replaces Lee Ann Daley, executive VP-marketing, who left to spend more time …