Chief Marketer Staff, Author at Chief Marketer

News Briefs

PROCTER & GAMBLE: has launched P&G Pro Line, a program targeting hotel housekeeping departments where its products, such as Downy, Tide, Spic and Span and Clorox, will be used exclusively. P&G sees hotels as an avenue for growth. It already provides …

Agencies

FTC Halts Bogus Coffee Display Scam

The Federal Trade Commission has halted a telemarketing and Web operation that purported to sell coffee display rack franchises. The scammers offered display racks and location assistance in return for payments that ranged from $18,000 to $85,000.

Agencies

Golden Gate Acquires Appleseed’s and Draper’s & Damon’s

Golden Gate Capital Inc. has completed its acquisition of Appleseed

Agencies

DM Sales Soften Rough Third Quarter for Talbots

Total sales for apparel marketer The Talbots Inc. were $426.3 million in third-quarter 2005, up from $413.2 million a year earlier. But much of the increase was generated from newly opened outlets: Same-store sales fell by 2%. The company’s net income dropped from $27.2 million a year ago to $20 million.

DMA’s Insert Media Council to Honor Jeff Holland, BMG Columbia House

The Direct Marketing Association

ALC of New York Changes Name, Location, Focus

ALC of New York, LLC, will become Belardi/Ostroy ALC LLC, reflecting the name of its three founders: American List Counsel; chairman and CEO Andy Ostroy; and president Donna Belardi.

Listline e-Newsletter 11/16/05

Names and Addresses Inc. now oversees this list naming 65,793 who paid
initiation fees of $20,000 to $250,000 to join private golf clubs.
Annual dues and fees range between $10,000 and $50,000.

Agencies

Dodge Charger Top Prize in Online Gaming Tournament

Hundreds of gamers at dozens of EB Games’ stores are about to play one another in a tournament that showcases the launch of a new game and gives the winner a Dodge Charger. The interactive video game tournament, Battlefield 2: Modern Combat …

Spider-Man Comic Books Returns Via FSI

That Web-slinging superhero is making another comeback, this time in comic book form as an FSI under a new licensing deal between Marvel Entertainment, Inc. and News America Marketing, a division of News Corp. Under the deal, News America …

Michigan Governor Signs Revamped E-mail Registry Law

(Direct Newsline)— Gov. Jennifer Granholm yesterday signed a reworked version of the state’s children’s protection registry act, putting Michigan’s controversial child protection e-mail address registry into effect immediately, according to officials. …