Chief Marketer Staff
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Pepsi Promotes Nicholson to SVP-CMO
Pepsi-Cola North America has promoted Cie Nicholson to SVP and chief marketing officer for PCNA, from VP-non-carbonated beverages. She replaces Dave Burwick, who was named president of Pepsi-QTG Canada last week (Nov. 15 Xtra). Nicholson will be …
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Pepsico Launches S.M.A.R.T. Campaign
Pepsico has launched a S.M.A.R.T. marketing initiative designed to build on the success of its 15-month-old Smart Spot program. Pepsico kicked off S.M.A.R.T. last week by building a playground at a Washington, DC, community center with non-profit …
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7-Eleven CEO Keyes Resigns
7-Eleven, Inc. is looking for a new CEO following the abrupt resignation last week of longtime president-CEO Jim Keyes. Keyes’ departure follows 7-Eleven’s Nov. 9 acquisition by its sister company, Seven-Eleven Japan Co. Seven-Eleven Japan CEO Toshifumi …
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MP3 Players Top Holiday Wish Lists: CEA Survey
Sales of consumer electronics are projected to jump 9% this holiday season, with MP3 players topping shopping lists and wish lists.
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Louisville Shops Merge
OTT Communications has merged with KYK Marketing & Promotions to handle a full range of marketing services and advertising in Louisville, KY. KYK President Jack Hagerty becomes managing partner of the merged shop; OTT CEO Christopher Ott becomes …
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Agencies
Don and Martha Deserve Our Praise
Yet another installment in the ongoing debate over Don Peppers and Martha Rogers. Have they invented something new with Return on Customer? Jill Dyche thinks so.
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Agencies
Keeping Track of the Moving Van
Moving is stressful for everyone. But it’s especially hard on college students, who move in and out of dorms every year. In turn, moving companies face tough logistical hurdles.
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Agencies
The Ignoble Art of Customer Elimination Management
During what seemed to be a golden era for would-be management experts, an acronym rocketed to the top of the consultant-heap: CRM, for Customer Relationship Management. Ha!
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Agencies
Data Debris
Business-to-business marketers rate telemarketing as their most important lead generation source by a tight margin, according to a survey by Sales Lead Report.
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