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Chief Marketer Staff

  • MeritDirect Wins Management of CMP Media Files

    MeritDirect has won management of CMP Media’s lists, which include more than 150 lists and databases.

  • Short Cuts

    Baby’s Choice, a new catalog designed for the needs of infants and toddlers, has launched its online Baby’s Choice catalog store at: www.babyschoice.com. Doctor’s Trust Vitamins has launched a new Web site offering below-wholesale prices on vitamins, …

  • Changes Afoot at Peppers & Rogers Group

    Peppers & Rogers Group, the customer relationship management strategies firm, is being more closely aligned with its parent company, Carlson Marketing Group of Minneapolis. Several employees within the company’s CRM consulting operations are being let go, but the media group, which publishes 1to1 magazine and several e-newsletters, will continue to operate.

  • Andrew Svenson, Veteran DMer, Dies

    Andrew Svenson, a veteran direct marketer, died Tuesday in Montgomery, AL after a long illness. He was 66

  • Williams-Sonoma Earnings Rise

    Williams-Sonoma reported net earnings of $37.1 million for the third quarter, up 30.3% from $28.5 million last year

  • MeritDirect Wins Management of CMP Media Files

    MeritDirect has won management of CMP Media’s lists, which include more than 150 lists and databases.

  • Listline e-Newsletter 11/17/05

    CMP Media LLC has chosen MeritDirect to manage the CMP entertainment
    media lists containing more than 200,000 postal records and 130,000
    e-mail addresses, effective Dec. 1. These files include subscription
    lists for Pro Sound News, Videography, Television Broadcast, Systems
    Contractor News, Residential Systems, Rental and Staging, Car Sound and
    Performance, Automedia, Medialine and Digital Cinematography.

  • Agencies

    Louise Anderson on Internal Marketing

    Would you like to waste a couple of million dollars? Then launch a CRM program without first educating and incentivizing your staff.
    That’s the view of CRM expert Louise Anderson.

  • Agencies

    Sponsors, Fans Find Country Glamour in CMA After-Party Blitz

    The Country Music Association knows how to throw a party. Just ask the 3,000 to 4,000 people who attended the CMA Post Awards Party at the Marriott Marquis Hotel Tuesday. The invitation-only party, open to CMA sponsors and their guests, fans and …

  • Katrina Prompts $91 Million Drop in Promotion Spending: Report

    Spending on consumer promotions is projected to drop by $91 million, event sponsorships by $53 million and licensing by $2.4 million, as a result of Hurricane Katrina, according to PQ Media. Spending on direct marketing is projected to fall $87.6 …