* CMP Media Portfolio
* Iroquois Products Catalog
* Miracle of Aloe Product Buyers
* Entrepreneurial Aspirers
* Health Insurance Quote Requesters
* Horse Industry Buyers and Subscribers
* Canadian Medical Specialists
* Short Cuts
* Christopher Reeve Paralysis Foundation
* Correction
LISTS UNDER NEW MANAGEMENT
CMP Media Portfolio
CMP Media LLC has chosen MeritDirect to manage the CMP entertainment media lists containing more than 200,000 postal records and 130,000 e-mail addresses, effective Dec. 1. These files include subscription lists for Pro Sound News, Videography, Television Broadcast, Systems Contractor News, Residential Systems, Rental and Staging, Car Sound and Performance, Automedia, Medialine and Digital Cinematography. MeritDirect has been appointed to manage an additional 150 lists and databases targeting the information technology market, effective Jan. 1. These files include more than 50 publications and tradeshow attendees. This group of postal and e-mail lists target 2.3 million IT professionals. Among these CMP titles are Electronics Entertainment Technology, Gaming and Software Development. Rubin Response Management Inc. has been handling these lists.
Selections: Job function, operating systems, primary business, products specified, sales revenue, markets targeted, programming language, number of employees, state/SCF/ZIP
Sample usage: Hewlett-Packard, Cisco Systems, Adobe, IBM, Oracle, Learning Tree International, Skillpath, Xerox
Price: $250/M (High Tech Subscribers postal records), $400/M (High Tech Subscribers e-mail addresses)
Contact: MeritDirect, John Ganis at 914-368-1024 or jganis@meritdirect.com
Iroquois Products Catalog
Names and Addresses Inc. has been appointed to manage the Iroquois Products Catalog list. A total of 12,779 buyers from the last 12 months are available. The average sale was $150 for packing and shipping products and supplies. The sources are direct mail (90%) and the Internet (10%). Statlistics was the prior list manager.
Selections: State/SCF/ZIP
Price: $95/M
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or Lisat@nai.biz
NEW LISTS
Miracle of Aloe Product Buyers
Consumers who purchased from a product line of 100 health products are identified on the Miracle of Aloe Product Buyers file. This is a universe of 145,000 names. The average unit of sale was $48. The sources are direct mail (40%) and telemarketing or the Internet (60%). No telemarketing is allowed.
Selections: Hotlines, state/SCF/ZIP
Price: $95/M (base)
Contact: ACI Reelpoint Direct, Jennifer Basile at 781-213-9149 or jenniferb@reelpoint.com
Entrepreneurial Aspirers
A total of 358,119 names are found on the Entrepreneurial Aspirers list. These individuals responded to direct mail, space advertising and Internet offers related to entrepreneurship. The average unit of sale was $100. Telemarketing inquiries will be considered. No exchanges are allowed.
Selections: Age range, dwelling type, gender, homeowner/renter, product, household income, state/SCF/ZIP
Price: $95/M (base)
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or AM@offersinthemail.com
Health Insurance Quote Requesters
The names 147,259 individuals who completed online forms have been assembled on the Health Insurance Quote Requesters file. These people self-reported highly detailed information, including their age, day and evening telephone numbers, as well as household income. This file’s update frequency is daily.
Selections: Age, asthma/high blood pressure, best time to call, date of birth, gender, height, weight, income range, telephone numbers, pre-existing medical condition, self-employed, spouse/additional applicant information, state/ZIP
Price: $85/M (base)
Contact: Ice Water Media, Emerson Smith at 212-254-3271 or emerson@icewatermedia.com
Horse Industry Buyers and Subscribers
Some 21,904 owners of equine-related businesses are named on the Horse Industry Buyers and Subscribers list. Products purchased are related to horses. These individuals are on average 50 or older with $250,000 or better household incomes. The sources are direct mail and the Internet.
Selections: State/SCF/ZIP
Price: $135/M (base)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com
CANADIAN LIST NEWS
Canadian Medical Specialists
Some 126,103 postal and e-mail addresses are offered on the Canadian Medical Specialists file. It contains records for more than 90 types of medical specialists drawn from the Worldwide Executive and Professional Database from Frankform. Telephone and fax numbers are available. The sources are telemarketing and on-site interviews.
Selections: Job function, specialty, income, gender, business/industry, company size, state/SCF/ZIP
Price: $245/M (postal file); $475/M (e-mail file); $345/M (telemarketing/fax file)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or jrucker@bethesda-list.com
IN THE NEWS
Short Cuts
The Oriac Design catalog file is no longer being updated, according to the list manager Catalyst Direct Marketing.
SPECIALS!
Christopher Reeve Paralysis Foundation
Selections are half price through the end of this year for commercial mailers who test the Christopher Reeve Paralysis Foundation list. More than 65,000 donors from the last 12 months are available. Contact Mokrynskidirect, Bob Stein at 201-487-8181, ext. 620 or bstein@mokrynski.com
Correction
KMC Marketing’s Private Golf Club Members list is new-to-market, with no prior list manager (Nov. 16 Listline).
