Chief Marketer Staff
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Subway CMO on Jared’s Marathon Run
Over the last few years, Subway has jumped from the No. 5 brand in the quick service restaurant category to No. 2 thanks in large part to the popularity of its spokesperson Jared Fogle
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Jim Beam Highlights Aging in Bourbons, Consumers with “Beamfire” Social Game
Earlier this year, Beam Global Spirits & Wine launched the Jim Beam Black Label variant under the campaign slogan “Eight years Changes Everything”
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Broker Roundtable: How Sure Can You Be About a List’s Origin?
This week’s question: How sure can list brokers and managers be about a list’s origin
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Three Keys to Localizing Your Business Abroad
Global expansion is the next logical step for companies that have already developed a solid footprint in the U.S., and in the current economy, companies are doing all they can to go global, fast. There are, however, several considerations a company must bear in mind. The risks of operating in multiple regions fall into two categories: not meeting the needs of distant regions and not having insight into what they are doing.
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Agencies
MeritDirect Launches Services Group
MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media.
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Agencies
Potter to Resign as PMG; Mail Groups OK With Legacy
Industry groups are not expecting any dramatic changes to the U.S. Postal Service in the wake of Postmaster General Jack Potter
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Powered by Giveaway, Glidden.com Scores Engagement Boost, Web Marketing Honors
On October 4, paint manufacturer Glidden walked away with the Best in Show 2010 WebAward from the Web Marketing Association for its recently re-launched Web site, Glidden.com
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Agencies
Can Third-Party Rewards Create First-Class Relationships?
Do third-party rewards dilute the branding message and relationship program participants have with marketers? Direct Newsline spoke with Jill Goldworn, president and co-founder of rewards and incentives provider TheFirstClub about the challenges and opportunities available to marketers seeking to broaden their reward program offerings.
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Ed Mallin To Leave Infogroup
Ed Mallin, who has been with information services firm Infogroup for 20 years, will leave the company in late November.