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Survey: B-to-B Marketers Unsure Which Social Channels are Best

Survey: B-to-B Marketers Unsure Which Social Channels are Best

Posted on October 29, 2010 by Chief Marketer Staff

B-to-B marketers are scrambling to integrate social media into their marketing mix, even though a large number are unsure which channels will produce the most benefit. Many say they lack the in-house talents they need to be social successes.

Those are some of the top line results from Chief Marketer’s 2010 Social Media Survey, conducted from July 22 through August 13 of this year among some 1,300 marketer respondents

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