Vanity Metrics

The Power of Insight Over Vanity Metrics

|  by Erin Kelly

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

GDPR

GDPR: 3 Tips for Compliance

|  by Ben Jackson

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.

video robot arm

5 Ideas for Innovative B2B Video Marketing

|  by Tom Shapiro

Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.